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Wasp

Agency: 
Published/Aired: 
April 2012
Description: 

Obut is the brand N°1 in France for Pétanque Balls (bocci balls). The object of the game is to throw a metal ball as close as possible to a smaller wooden ball. In case it's too close to call, measurements are necessary.

Make room for precision
Obut

Advertising Agency: Y&R, Paris, France
Executive Creative Director: Jorge Carreno, Robin de Lestrade
Art Director: Louis Carpentier
Copywriter: Cedric Hamelin
Photographer: Marc Da Cunha Lopes
Retoucher: Adrien Benard
Account managers: Amandine Frery, Nicolas Favier

Comments (15)

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Highest Rated

michele123's picture
michele123
Activity Score 414

this is just CUTE

mockingbird's picture
mockingbird
Activity Score 238

this is a brilliant campaign.totally loved it! :D

pierrelastname's picture
pierrelastname
Activity Score 2869

nothing special..... Seems you are friend of them ah?

somecopywriter's picture
somecopywriter
Activity Score 1113

I like it too and I don't know anyone. Nice campaign. Love the art direction.

karruza's picture
karruza
Activity Score 290

maybe from the perspective of the user it is understandable, but for me as the ordinary audience, ive got nothing to say, yea like zarski said, nothing special.. but good execution overall and the message is somewhat clear

jackblack's picture
jackblack
Activity Score 2350

Yeah so what.

kleenex's picture
kleenex
Activity Score 43493

I say it works.

mitali prasad's picture
mitali prasad
Activity Score 458

not soo great i feel,,,,,,,,! im not getting it,,,why spider there?

salil.sharma's picture
salil.sharma
Activity Score 2428

execution is good
but i can't get it

Designer Don't Do Different Things
They Do Things Differently

bobby666's picture
bobby666
Activity Score 1460

c

somecopywriter's picture
somecopywriter
Activity Score 1113

Love, love love how the logo device represents the game. Such a fresh look.

albinojc's picture
albinojc
Activity Score 283

I didn't get it. Somebody help me!

cargocollective.com/albinojc

LittleJoe's picture
LittleJoe
Activity Score 345

I understood the message and it's very funny, but why 3 identical Ads??!!

LittleJoe's picture
LittleJoe
Activity Score 345

Sorry, 4 identical Ads

adda's picture
adda
Activity Score 35

It's not a campaign for me.... there are just 4 same ads

michele123's picture
michele123
Activity Score 414

this is just CUTE

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