Obut: Wasp

Make room for precision
Obut

Obut is the brand N°1 in France for Pétanque Balls (bocci balls). The object of the game is to throw a metal ball as close as possible to a smaller wooden ball. In case it's too close to call, measurements are necessary.

Advertising Agency: Y&R, Paris, France
Executive Creative Director: Jorge Carreno, Robin de Lestrade
Art Director: Louis Carpentier
Copywriter: Cedric Hamelin
Photographer: Marc Da Cunha Lopes
Retoucher: Adrien Benard
Account managers: Amandine Frery, Nicolas Favier
Published: April 2012

15 comments

mockingbird's picture
mockingbird
238 pencils

this is a brilliant campaign.totally loved it! :D

pierrelastname's picture
pierrelastname
2869 pencils

nothing special..... Seems you are friend of them ah?

somecopywriter's picture
somecopywriter
1106 pencils

I like it too and I don't know anyone. Nice campaign. Love the art direction.

karruza's picture
karruza
290 pencils

maybe from the perspective of the user it is understandable, but for me as the ordinary audience, ive got nothing to say, yea like zarski said, nothing special.. but good execution overall and the message is somewhat clear

jackblack's picture
jackblack
2261 pencils

Yeah so what.

kleenex's picture
kleenex
29385 pencils

I say it works.

mitali prasad's picture
mitali prasad
408 pencils

not soo great i feel,,,,,,,,! im not getting it,,,why spider there?

salil.sharma's picture
salil.sharma
2278 pencils

execution is good
but i can't get it

bobby666's picture
bobby666
1460 pencils

c

somecopywriter's picture
somecopywriter
1106 pencils

Love, love love how the logo device represents the game. Such a fresh look.

albinojc's picture
albinojc
237 pencils

I didn't get it. Somebody help me!

cargocollective.com/albinojc

LittleJoe's picture
LittleJoe
345 pencils

I understood the message and it's very funny, but why 3 identical Ads??!!

LittleJoe's picture
LittleJoe
345 pencils

Sorry, 4 identical Ads

adda's picture
adda
35 pencils

It's not a campaign for me.... there are just 4 same ads

michele123's picture
michele123
414 pencils

this is just CUTE

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