Obut: Grasshopper

Make room for precision
Obut

Obut is the brand N°1 in France for Pétanque Balls (bocci balls). The object of the game is to throw a metal ball as close as possible to a smaller wooden ball. In case it's too close to call, measurements are necessary.

Advertising Agency: Y&R, Paris, France
Executive Creative Director: Jorge Carreno, Robin de Lestrade
Art Director: Louis Carpentier
Copywriter: Cedric Hamelin
Photographer: Marc Da Cunha Lopes
Retoucher: Adrien Benard
Account managers: Amandine Frery, Nicolas Favier
Published: April 2012