Obut: Grasshopper

Make room for precision
Obut

Obut is the brand N°1 in France for Pétanque Balls (bocci balls). The object of the game is to throw a metal ball as close as possible to a smaller wooden ball. In case it's too close to call, measurements are necessary.

Advertising Agency: Y&R, Paris, France
Executive Creative Director: Jorge Carreno, Robin de Lestrade
Art Director: Louis Carpentier
Copywriter: Cedric Hamelin
Photographer: Marc Da Cunha Lopes
Retoucher: Adrien Benard
Account managers: Amandine Frery, Nicolas Favier
Published: April 2012

8 comments

pierrelastname's picture
pierrelastname
2869 pencils

very bad

salil.sharma's picture
salil.sharma
2278 pencils

this one also good

bobby666's picture
bobby666
1460 pencils

i like it... simple and superb...

sirvan's picture
sirvan
29870 pencils

I think you have to understand petanque to get these. I kind of like them!

+++

"I love some things, and don't love some other things."

ceronauta's picture
ceronauta
121 pencils

Nice

Las ideas

vlads's picture
vlads
539 pencils

forced

somecopywriter's picture
somecopywriter
1100 pencils

Super cute. Not a huge insight but a fresh way of looking at the game, that's for sure.

Nike Diesel's picture
Nike Diesel
13339 pencils

True. It made me chuckle with a big smile. Funny and charming.

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