Obut: Ants

Make room for precision
Obut

Obut is the brand N°1 in France for Pétanque Balls (bocci balls). The object of the game is to throw a metal ball as close as possible to a smaller wooden ball. In case it's too close to call, measurements are necessary.

Advertising Agency: Y&R, Paris, France
Executive Creative Director: Jorge Carreno, Robin de Lestrade
Art Director: Louis Carpentier
Copywriter: Cedric Hamelin
Photographer: Marc Da Cunha Lopes
Retoucher: Adrien Benard
Account managers: Amandine Frery, Nicolas Favier
Published: April 2012

10 comments

pierrelastname's picture
pierrelastname
2869 pencils

very very bad.

logic's picture
logic
43 pencils

you had 1556 pencils that all say "bad, bad very bad"... try wasting more of your time on your work and less around here bro...

thedesignaddict's picture
thedesignaddict
5372 pencils

Re: 'bad, bad very bad.'

Bwahaha! So true.

mockingbird's picture
mockingbird
238 pencils

it looks like you have a sad life eh? 1552 pencils utterly wasted i must say. neat stuff as far as the ad goes.

yoyoyok11's picture
yoyoyok11
11 pencils

And you? What are you able to do? haha

ZeSheep's picture
ZeSheep
174 pencils

Decent work. But needs the reference to the game though to understand it.

ElizaRay's picture
ElizaRay
13 pencils

I like. The ants are kind of cute :)

bobby666's picture
bobby666
1460 pencils

great campaign guys...

advocate's picture
advocate
268 pencils

I can train insects guys

advocate's picture
advocate
268 pencils

I can train insects guys

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