Oblio Navigation Systems: Puzzle

Istanbul's roads are very chaotic. Driving in Istanbul is like solving a puzzle. So we use this insight our print ad. If you start to read by following the road signs you'll see a story in the puzzle.

Advertising Agency: Grey, İstanbul
Executive Creative Directors: Ergin Binyıldız, Engin Kafadar
Creative Group Directors: Cem Çetin, İsmail Koç
Copywriter: Merve Selamet
Art Director: Bülent Şengül
Account Director: Elifsu Serin
Published: April 2012