In Belgium, overweight is becoming cause of death number one.
Advertising Agency: 10 advertising, Antwerp, Belgium
Creative Director: Denis Ghys
Copywriter: Robin Dhondt
Art Director: Steven de Vreese
Photography: Tom Joye
Production: Whokilledjoe
Published: 2009
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28 Comments
the copy's got lost in translation
otherwise a great idea... infact terrific idea!
they showed me a picture & i laughed
dignity has never been photographed
haha. That's an awesome lost in translation.
Great idea though.
"In Belgium, obesity is the No. 1 cause of death" There!
.............................
Not all who wander are lost.
Very good idea..
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haha!
translation is the killer!!
withalltherespects
great idea! Sad fact...
this is so cool and out-of-the-box!
this is awsome idea and execution
excellent
LOVE the idea! I'm a bit disturbed by the pilar the urn is standing on. Why not by the chimney? Or just a white background. At first glance I thought of a museum, then I red the copy.
Nonetheless, GREAT idea!
Well they had to place it on something.. It also looks as if it were a trophy (obesity wins first prize for causing the most deaths).
Great idea indeed. I like the way the ashes are overflowing (great metaphor). 9 stars.
nice
http://dnyaneshjadhav.blogspot.com
great and done yet work
WOW for real, it' Gullivers ashes :D
The more i look into print advertising, the more i realize that the social campaigns are the best line of work where you can be free and imaginative to the limits (there are none)
GREAT
Weirdo bu nica...
www.tytpol.com
kill the copy
visual is self explanatory. well done.
hahhaa..great idea.....hihi
"you are valued for your value so be valuable..."
very good!
very nice. I like...
Great idea, bad execution
The idea was already good when GreyWorldwide find it in 2005 for Future Sport Gym Center.
Good idea.
Awesome twist....! Great!
great
ha ha nice!
This is very true. Many people die because of poor choice of food, obesity and lock of exercise. This idea is very good and the visual speak itself. Just looking at it explains that being overweight causes many kind deadly illnesses and or even death. I love the creativity and the idea is excellent. Well done.
Guy Riordan