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Published/Aired: 
May 2016
Description: 

In Belgium, overweight is becoming cause of death number one.

Advertising Agency: 10 advertising, Antwerp, Belgium
Creative Director: Denis Ghys
Copywriter: Robin Dhondt
Art Director: Steven de Vreese
Photography: Tom Joye
Production: Whokilledjoe

Comments (27)

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Highest Rated

yousef.k's picture
yousef.k
Activity Score 91

ha ha nice!

tirthomitro's picture
tirthomitro
Activity Score 2758

the copy's got lost in translation
otherwise a great idea... infact terrific idea!

they showed me a picture & i laughed
dignity has never been photographed

Alusta's picture
Alusta
Activity Score 52

haha. That's an awesome lost in translation.

Great idea though.

Misstree's picture
Misstree
Activity Score 425

"In Belgium, obesity is the No. 1 cause of death" There!

.............................

Not all who wander are lost.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Very good idea..

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dsklan's picture
dsklan
Activity Score 1926

haha!

Adaddicted's picture
Adaddicted
Activity Score 3435

translation is the killer!!

withalltherespects

hilazon's picture
hilazon
Activity Score 150

great idea! Sad fact...

pepsiice's picture
pepsiice
Activity Score 253

this is so cool and out-of-the-box!

addictedtoads's picture
addictedtoads
Activity Score 16

this is awsome idea and execution

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18769

excellent

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

LOVE the idea! I'm a bit disturbed by the pilar the urn is standing on. Why not by the chimney? Or just a white background. At first glance I thought of a museum, then I red the copy.

Nonetheless, GREAT idea!

atb2005's picture
atb2005
Activity Score 13557

Well they had to place it on something.. It also looks as if it were a trophy (obesity wins first prize for causing the most deaths).

Great idea indeed. I like the way the ashes are overflowing (great metaphor). 9 stars.

dnyanesh's picture
dnyanesh
Activity Score 115

nice

Hiperion's picture
Hiperion
Activity Score 3138

great and done yet work

shitmonk's picture
shitmonk
Activity Score 465

WOW for real, it' Gullivers ashes :D
The more i look into print advertising, the more i realize that the social campaigns are the best line of work where you can be free and imaginative to the limits (there are none)

annworm's picture
annworm
Activity Score 4

GREAT

tytpol's picture
tytpol
Activity Score 777

Weirdo bu nica...

ssguixi's picture
ssguixi
Activity Score 213

kill the copy

visual is self explanatory. well done.

kingzeus's picture
kingzeus
Activity Score 260

hahhaa..great idea.....hihi

"you are valued for your value so be valuable..."

IRONWORKS's picture
IRONWORKS
Activity Score 222

very good!

desiideas's picture
desiideas
Activity Score 88

very nice. I like...

Brain-Art's picture
Brain-Art
Activity Score 1101

Great idea, bad execution

Alan Zed's picture
Alan Zed
Activity Score 58

The idea was already good when GreyWorldwide find it in 2005 for Future Sport Gym Center.

priyanthavij's picture
priyanthavij
Activity Score 66

Good idea.

dthlb72's picture
dthlb72
Activity Score 545

Awesome twist....! Great!

BLACKPIXEL's picture
BLACKPIXEL
Activity Score 468

great

yousef.k's picture
yousef.k
Activity Score 91

ha ha nice!

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