April 2010

Advertising Agency: Bronx, Curitiba, Brazil

Print advertisment created by Bronx, Brazil for Oba, within the category: Retail Services.

Hot Wheels fire truck. Get yours.

Creative Director: Alexandre Silveira
Art Director: Keith Lauer
Copywriter: Fábio Duarte

Comments (6)

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Geimima's picture
Activity Score 824

why fire trucks only?

life is a playground

atb2005's picture
Activity Score 13557

I think someone needs to "extinguish" the entire campaign. It's mildly funny, but still. It looks more like an ADULT toy campaign. Remove Oba (which makes toys), and you'd never be able to guess this is a toy ad. Toys are for kids; keep that in mind as you brainstorm.

IRONWORKS's picture
Activity Score 222

The ideas are really work and i dont think it looks like an ADULT toy campaign.

As you know kids now a day are full of imagination, so is a GREAT idea!!!

sirvan's picture
Activity Score 29860

Hot Wheels ads are the new condom ads. They've been done. 1000 times. And much, much better than this.


"I love some things, and don't love some other things."

TexasH's picture
Activity Score 365

Security check: if you extinguish fire from a gaz gaz still goes out?

Matt Tonkin's picture
Matt Tonkin
Activity Score 168

So when the kid gets the fire truck they play around the stove elements? Yah thats just a great plan isn't it. doesn't appeal to any target for the product, not the kids or the parents, looks like a portfolio filler that went very wrong.

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