Oakley: Revolutionary Performance-Pep

Situations get rough, but Pep never loses his head. Or his vision. He knows his Crowbar’s® Anti-Fog Technology will keep his lenses clear. And their High Definition Optics® means he sees clearly from every angle—even if it’s some kind of radical left or right. Pep Fujas, always ready for whatever.

Advertising Agency: Oakley Creative
Art Director: Marcel Seva
Copywriter: Steve Elliot
Photographer: Jennifer Rocholl

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10 comments

adgoddess's picture
adgoddess
369 pencils

they surely protect you against the crowbar.

iT-iS-i's picture
iT-iS-i
1721 pencils

Seriously? Such a cool product to work with and this is all they produce?

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

nice gaijin's picture
nice gaijin
815 pencils

man, so much bad copy in this series. What a shame.

Sharp's picture
Sharp
216 pencils

Copy? What copy? Oh, there it is. Hiding behind the smoke.

Pauflies's picture
Pauflies
205 pencils
thirty6chambers's picture
thirty6chambers
1464 pencils

why do all the photos make the guys look like huge douchebags?

nice gaijin's picture
nice gaijin
815 pencils

It's not the photos, it's the goggles.

vaseem's picture
vaseem
54 pencils

nice

kergu's picture
kergu
6785 pencils

very nice...

fala fulani's picture
fala fulani
254 pencils

What happened to the copy? Why did they even bother writting it.

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