Oakley: Revolutionary Performance-Pep

Oakley: Revolutionary Performance-Pep

Situations get rough, but Pep never loses his head. Or his vision. He knows his Crowbar’s® Anti-Fog Technology will keep his lenses clear. And their High Definition Optics® means he sees clearly from every angle—even if it’s some kind of radical left or right. Pep Fujas, always ready for whatever.

Advertising Agency: Oakley Creative
Art Director: Marcel Seva
Copywriter: Steve Elliot
Photographer: Jennifer Rocholl

Your rating: None Average: 3.4 (18 votes)

Comments

they surely protect you against the crowbar.

Seriously? Such a cool product to work with and this is all they produce?

Who turned the world upside down?

man, so much bad copy in this series. What a shame.

Copy? What copy? Oh, there it is. Hiding behind the smoke.

Pauflies's picture
thirty6chambers's picture

why do all the photos make the guys look like huge douchebags?

It's not the photos, it's the goggles.

nice

kergu's picture

very nice...

What happened to the copy? Why did they even bother writting it.

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