Situations get rough, but Pep never loses his head. Or his vision. He knows his Crowbar’s® Anti-Fog Technology will keep his lenses clear. And their High Definition Optics® means he sees clearly from every angle—even if it’s some kind of radical left or right. Pep Fujas, always ready for whatever.
Advertising Agency: Oakley Creative
Art Director: Marcel Seva
Copywriter: Steve Elliot
Photographer: Jennifer Rocholl
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Comments
they surely protect you against the crowbar.
Seriously? Such a cool product to work with and this is all they produce?
Who turned the world upside down?
:: Put your ears against the ground so i can walk over what you heard::
man, so much bad copy in this series. What a shame.
Copy? What copy? Oh, there it is. Hiding behind the smoke.
jejejeje http://pauflies.blogspot.com/
http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/
why do all the photos make the guys look like huge douchebags?
It's not the photos, it's the goggles.
nice
very nice...
What happened to the copy? Why did they even bother writting it.