O Estado de São Paulo: George

Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: Leo Macias
Art Directors: Mateus Vilela
Copywriter: João Livi
Illustrator: Mateus Vilela
Photographer: Mario Coelho


Wordnerd's picture
6660 pencils

'some mistakes were made, disasters occured, wars started' :) this is a very elegant concept

Guest's picture

Pretty forced... Maybe using Brazilian infamous people... I like the concept though..

fleon's picture
14 pencils

simple concept...great execution...

daniel ieraci's picture
daniel ieraci
333 pencils

Nice concept, although I think I'd prefer it if it was just their names and email addresses. While the copy isn't bad, it just feels a bit unnecessary. Still good though.

john ler's picture
john ler
667 pencils

I'm wondering if they really created these email addresses. Might bring a lot of fun !

Guest's picture

A great idea, the most i´ve seen since a looooooooooooong time. Congrats!!!!!!!!

palls's picture
164 pencils

another good work through a long copy

"selling is advertisment"

Guest's picture

Oh goodie, another add that pokes fun of GW. How original....

CopywriterInTraining's picture
162 pencils

You're missing the point. The ads are not poking fun, they are using well-known political leaders to sell their email addresses. All three are very well written (for a non-English speaking agency) and they do the job.In fact I think that this one is the "nicest" one of all. They qualify the bad stuff with the line, '...during which I tried to do my best.'

NastyJester's picture
744 pencils

To be honest, my political opinions notwithstanding, these are still terrible ads based around a few cheap Bush/Osama/Castro jokes.

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