O Estado de S. Paulo official Cannes Lions 2007 representative: Osama

O Estado de S. Paulo official Cannes Lions 2007 representative: Osama

Advertising Agency: TBWA, São Paulo, Brazil
Creative Directors: Cibar Ruiz, Alessandro Cassulino
Art Directors: Caio Grafietti, Alessandro Cassulino
Copywriter: Marcelo Arbex
Photographer: Marcelo Arruda
Illustrators: Caio Grafietti, Alessandro Cassulino

Your rating: None

Comments

Submitted by addyhoch10 on Thu, 2007-06-28 12:39.

provoking by any means isn't that creative, least of all when using osama. there's an overuse of bin laden in advertising and i haven't seen a really good ad with bin laden so far.

ivan's picture
Submitted by ivan on Thu, 2007-06-28 13:11.

Here is a Bin Laden collection:
http://adsoftheworld.com/media/print/arno_bin_laden
http://adsoftheworld.com/media/tv/dvdpost_be_osama_bin_laden
http://adsoftheworld.com/media/print/paintpark_pt_bin_laden
http://adsoftheworld.com/media/print/dogotel_bin_laden
I liked the TV very much!

Submitted by Cron187 on Thu, 2007-06-28 14:02.

Here is a good ad using the image of bin laden. The reason it's good is because it's not borrowed interest.

http://adsoftheworld.com/media/print/veja_magazine_dead_vs_alive

Submitted by addyhoch10 on Thu, 2007-06-28 17:04.

agreed, that was a great campaign.

Submitted by Ad Junkie At Large on Thu, 2007-06-28 17:51.

ya that is good, i mean elvis just wouldn't have had the same appeal

Submitted by Jet Propulsion Lab on Thu, 2007-06-28 12:47.

A CHEAP SHOT.
Longer I look at it the more it makes me sick to my stomach...

Submitted by Rene Fractal on Thu, 2007-06-28 20:32.

I specially hate the "i love ny" sign. Bad taste advertising.

Submitted by adthtsucks on Fri, 2007-06-29 08:39.

'access web' spell check pls

Submitted by inkfromthepen on Fri, 2007-06-29 21:26.

I agree with Jet Propulsion Lab. Terrible. "Oh let's use Osama because he's controversial. Not strong enough, let's force the idea." I hate it. Nice art direction though.

Submitted by Jet Propulsion Lab on Fri, 2007-06-29 21:47.

I don't know who the "real" client was for this ad, but the Cannes Lions officials would never run this type of an ad to promote their own festival. It's just plain WRONG!

Submitted by jbiz on Tue, 2007-07-03 18:12.

ignorant aholes.