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Binary Code

Agency: 
Published/Aired: 
April 2013
Description: 

Front page in binary code. How Switzerland's most renovned newspaper went fully digital. The "Neue Zürcher Zeitung" went fully digital. In order to inform a broad public about the new digital strategy NZZ chose to surprise its readers on the newspaper's very own front page entirely written in binary code.

Print advertisment created by Jung von Matt, Switzerland for NZZ, within the category: Media.

Comments (4)

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Highest Rated

kleenex's picture
kleenex
Activity Score 46771

Great idea.

morse's picture
morse
Activity Score 17660

This is very creative and I like it, but the problem is besides digital it also suggests that the digital version will be complicated and people may have hard time using it unlike the good old paper.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

A very creative and brave idea. However, is it clear enough for an average reader? Will it actaully work the opposite and scare people of the digital version?

someguy's picture
someguy
Activity Score 674

I would assume they used some other methods to really communicate that they're going digital. This is just the stunt to get everyone's attention. It seems to be doing it's job.

kleenex's picture
kleenex
Activity Score 46771

Great idea.

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