NYC Office of Film, Theatre and Broadcasting: Piracy doesn't work, Music

Campaign site:

Advertising Agency: Fathom Communications, USA
Creative Directors: Kit Cramer, Noah Ross
Art Director: Shiloh Gray
Copywriter: Kit Cramer
Producers: Brett Fisher
Account Executives: Alexis Sheehan, Moya Fry


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I doubt this ad slaps people hard enough in the face to even think about the welfare of others (their jobs). It takes a lot to stop people from illegally downloading, mainly cause it's free and nobody likes to pay.

Billoughsby's picture
5091 pencils

"What's that? I can't hear you. I have headphones on, listening to music I downloaded illegally last night."

Like the clean simple graphic approach of this series, though.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Pedestrian's picture
492 pencils

The graphic approach works. But the copy blows. I first looked to see what country the agency was in, because sometimes humor can get lost in translation. Then I realized that it was an American agency....womp wommmp....

morse's picture
16530 pencils

This is a great subject and these posters are very average unfortunately.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Sdb's picture
1364 pencils

The visual could have been more deadly and straight.. Find it layered and even the copy is not appealing..

SomeDude's picture
53 pencils

To put it bluntly, this isn't going to make people give a damn.

CuriousPencil's picture
4227 pencils

If "Piracy doesn't work in NYC" then why make a campaign against it? It clearly works. This campaign, sharp & clean design or not, is badly let down by its thinking and the copy (calling product counterfeiting 'bogus' is positioning your audience in the 80s, surely) should really not have been let out of the building - asking people to care about and contribute to a 'happy ever after' is a little embarassing to read. Think this should be scrapped and started over.

jonriv's picture
6 pencils

not good enough no stop piracy!

MidasTouch's picture
1024 pencils

Nice graphism.
Obivous fail.

- - - - -edit- - - -

I noticed the idea of using a track and transforming it ; "Killer Queen" = "Killer music" ; "Happy Ending" = "Not So Happy Ending"
It could have been the campain itself!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Jordan J. Caron's picture
Jordan J. Caron
20 pencils

The art is not very good and there's too much reading involved. Seems like they could have used many of the principles from Made to Stick.

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