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Comments (10)

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Highest Rated

Jordan J. Caron's picture
Jordan J. Caron
Activity Score 20

The art is not very good and there's too much reading involved. Seems like they could have used many of the principles from Made to Stick.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I doubt this ad slaps people hard enough in the face to even think about the welfare of others (their jobs). It takes a lot to stop people from illegally downloading, mainly cause it's free and nobody likes to pay.

Billoughsby's picture
Billoughsby
Activity Score 5138

"What's that? I can't hear you. I have headphones on, listening to music I downloaded illegally last night."

Like the clean simple graphic approach of this series, though.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Pedestrian's picture
Pedestrian
Activity Score 492

The graphic approach works. But the copy blows. I first looked to see what country the agency was in, because sometimes humor can get lost in translation. Then I realized that it was an American agency....womp wommmp....

morse's picture
morse
Activity Score 17397

This is a great subject and these posters are very average unfortunately.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Sdb's picture
Sdb
Activity Score 1362

The visual could have been more deadly and straight.. Find it layered and even the copy is not appealing..

SomeDude's picture
SomeDude
Activity Score 53

To put it bluntly, this isn't going to make people give a damn.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

If "Piracy doesn't work in NYC" then why make a campaign against it? It clearly works. This campaign, sharp & clean design or not, is badly let down by its thinking and the copy (calling product counterfeiting 'bogus' is positioning your audience in the 80s, surely) should really not have been let out of the building - asking people to care about and contribute to a 'happy ever after' is a little embarassing to read. Think this should be scrapped and started over.

jonriv's picture
jonriv
Activity Score 6

not good enough no stop piracy!

MidasTouch's picture
MidasTouch
Activity Score 1024

Nice graphism.
But-
Obivous fail.

- - - - -edit- - - -

I noticed the idea of using a track and transforming it ; "Killer Queen" = "Killer music" ; "Happy Ending" = "Not So Happy Ending"
It could have been the campain itself!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Jordan J. Caron's picture
Jordan J. Caron
Activity Score 20

The art is not very good and there's too much reading involved. Seems like they could have used many of the principles from Made to Stick.

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