NYC Office of Emergency Management, Ad Council: Ready New York, Girl

Without a plan, it's like you're putting them in a disaster.
Your family's safety is in your hands.

Advertising Agency: Cramer-Krasselt, New York, USA
Chief Creative Officer: Marshall Ross
Executive Creative Director: Larry Hampel
Executive Art Director: Dean Stefanides
Art Director: Matt Schaffer
Copywriter: John Colbert
Photographer: Maxine Helfman
Art Producer: Nancy Morey
Group Account Director: Tony Graetzer
Account Supervisor: Natasha Young
Digital Producer: Katie Desmond
Broadcast Producers: Noel Tirsch, Harvey Road Media
Studio Engineers: Rob Sayers, Juan Aceves, Sound Lounge
Published: September 2011

11 comments

NADD's picture
NADD
82 pencils

didnt like it

NADD

ace85le's picture
ace85le
3939 pencils

Trying too hard...

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Shawali's picture
Shawali
8417 pencils

Or not hard enough... =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

cpaige88's picture
cpaige88
170 pencils

I agree!

Bill Me Now's picture
Bill Me Now
176 pencils

eh, fairly weak from the get-go. Maybe massaging the copy could've helped. Perhaps "Not having a plan is a perfect picture for disaster."?

kleenex's picture
kleenex
32004 pencils

very weak.

HTG's picture
HTG
239 pencils

Ehhh.

JHam's picture
JHam
58 pencils

Poor. Sorry.

Paolo Buatti's picture
Paolo Buatti
711 pencils

Really sad.

CommandZ's picture
CommandZ
2484 pencils

OUCH! Cramer-Krasselt, really?!

salil.sharma's picture
salil.sharma
2278 pencils

LOOKING GOOD
BUT WHAT'S CONCEPT BEHIND IT

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