Nutrience Original: Kabang
An unwanted mongrel was looking for shelter. A humble couple gave it a home. And the mangy dog they saved paid up. She used her own face to stop a motorcycle from crushing the couple's little girl. Kabang recovered. Still the ever vigilant dog, all heart with only half a face. Somehow, our product concept celebrates dog virtues that at times we find greater than what the best of us can give.
Advertising Agency: Grey, Makati City, Philippines
Chief Creative Officer / Executive Creative Director / Copywriter: Ompong Remigio
Creative Director: Mel Aguinaldo
Art Director / Illustrator: Peter Raphael Mutuc
Published: March 2013