Nutri Balance: Husband

Bad food, bad dog. All the vitamins, all the flavor.

Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada, Alvaro Becker
Art Directors: Fabrizio Capraro, Andres Echeverria
Digital Retoucher: Cristian Muñoz
Illustrator: Raul Pardo
Account Supervisor: Juan Carlos Meza
Published: April 2009

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34 comments

Guest's picture
Guest

La campaña me gusta. Vega ta bien que sos el regional pero pará de ponerte en las fichas de todos lados, aparte te ponés en lo que creés que puede ganar. Laburá en NY y dejate de joder, aprendé algo de Icaro papi que lo tenés al lado

uilon's picture
uilon
30 pencils

nice!

Guest's picture
Guest

I like the campaign, and congratulate the creators. But this one execution doesn't work for me. If it is HIS dog, then it is being a good dog. And it is also expected behaviour from a dog - unlike the 'hand' and 'blind' executions. I like the others. Well done.

jai hind's picture
jai hind
356 pencils

ha ha ha good one

jai hind
art director

Adaddicted's picture
Adaddicted
3435 pencils

Dishonest dog... ' )

withalltherespects

Guest's picture
Guest

lol it's a good dog for the husband!

Guest's picture
Guest

good ,i love it

Guest's picture
Guest

absolutely lovely campaign!

Prof's picture
Prof
1453 pencils

really great campaign, worth some metal.

but this dog is the exact same (and has the same posture) as the one with the house of cards, wtf?

Quite really.

Guest's picture
Guest

no it is not right - on the house of card you can see the dogs profile but not on this one - blindboy

Prof's picture
Prof
1453 pencils

btw ivan, you know what would be really useful?

next to each add, the awards it has won (retroactively too). and not just the cannes ones, but also clio, one show, ad&d, effie etc, with gold/silver/bronze denomination and the year.

would be really interesting and extremely helpful. just a thought :)

Quite really.

Guest's picture
Guest

after all award shows are finished during a year – this ad will probably be on site 231.

here you find everything you want: www.advertolog.com/award_show_winners

Brainsugar's picture
Brainsugar
1580 pencils

It probably gonna win some metal in Cannes, but probably won't sell a pack of.. of... of... sorry I can't remember the brand.

Guest's picture
Guest

Great Idea!!! hahah I really like it!

Guest's picture
Guest

i think this is good dog :))

karan raghav's picture
karan raghav
210 pencils

good. good. good.

just write's picture
just write
653 pencils

i like it... it's damn funny....

palls's picture
palls
164 pencils

I think he is honest to his master (husband). ha ha ha
I would love if not feeding him right will help me know whether my partner is cheating on me or not

on serious note concept is really good

"selling is advertisment"

Emran Hayat's picture
Emran Hayat
832 pencils

lol.. bad doggy :P nice work

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

screwing the wife. doggy style.

;-)

Davosk's picture
Davosk
4833 pencils

So two negatives = a positive?
Good art direction = missing the bad copywriting.

Guest's picture
Guest

Esta bien chingona, me gusta, esta bien pensada no se quedaron con el primer pensamiento de la buena idea, sino la ejecutaron como maestros, el tratamiento de la foto es buena, felicidades. Vamos Chile.

México que esperamos.

Guest's picture
Guest

Digital Retoucher / Illustrator: Raul Pardo

¿?

http://retoquecristian.blogspot.com/

Gilbert Berkam's picture
Gilbert Berkam
71 pencils

Great campaign

Prolam Young and Rubicam Santiago's picture
Prolam Young an...
8 pencils

These are the final credits:

Advertised brand: Nutribalance
Advert title(s): Husband
Headline and copy text (in English):
Bad Food, Bad Dog. Nutribalance. All the vitamins, all the flavor.
Advertising Agency (Name, City, Country): Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca

Regional Executive Creative Director: Guillermo Vega

Creative Director: Francisco Cavada / Alvaro Becker

Art Directors: Fabrizio Capraro / Andres Echeverria

Digital Retoucher / Illustrator: Cristian Muñoz / Raul Pardo

Account Supervisor: Juan Carlos Meza

Published: April 2009

DarkSide's picture
DarkSide
1068 pencils

Good and solid art direction in Chile for some time now

Guest's picture
Guest

Aayoga na motta sabrilla.

Guest's picture
Guest

BEST EVER

Guest's picture
Guest

i think it's The best campaign in this site.

Guest's picture
Guest

very nice captian

elpaisa321's picture
elpaisa321
28 pencils

I love it

randimamuha's picture
randimamuha
22 pencils

That's actually a very good dog!

Shiply on Linkedin.

okoriejackel's picture
okoriejackel
15 pencils

it doesnt have any thing to do with what they are trying to say.... good dog for one, and bad for the other...

iambusy's picture
iambusy
2219 pencils

suparb

busy.

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