Nutri Balance: Husband
Bad food, bad dog. All the vitamins, all the flavor.
Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada, Alvaro Becker
Art Directors: Fabrizio Capraro, Andres Echeverria
Digital Retoucher: Cristian Muñoz
Illustrator: Raul Pardo
Account Supervisor: Juan Carlos Meza
Published: April 2009
Comments
La campaña me gusta. Vega ta bien que sos el regional pero pará de ponerte en las fichas de todos lados, aparte te ponés en lo que creés que puede ganar. Laburá en NY y dejate de joder, aprendé algo de Icaro papi que lo tenés al lado
nice!
I like the campaign, and congratulate the creators. But this one execution doesn't work for me. If it is HIS dog, then it is being a good dog. And it is also expected behaviour from a dog - unlike the 'hand' and 'blind' executions. I like the others. Well done.
ha ha ha good one
jai hind
art director
Dishonest dog... ' )
withalltherespects
lol it's a good dog for the husband!
good ,i love it
absolutely lovely campaign!
really great campaign, worth some metal.
but this dog is the exact same (and has the same posture) as the one with the house of cards, wtf?
Quite really.
no it is not right - on the house of card you can see the dogs profile but not on this one - blindboy
btw ivan, you know what would be really useful?
next to each add, the awards it has won (retroactively too). and not just the cannes ones, but also clio, one show, ad&d, effie etc, with gold/silver/bronze denomination and the year.
would be really interesting and extremely helpful. just a thought :)
Quite really.
after all award shows are finished during a year – this ad will probably be on site 231.
here you find everything you want: www.advertolog.com/award_show_winners
It probably gonna win some metal in Cannes, but probably won't sell a pack of.. of... of... sorry I can't remember the brand.
Great Idea!!! hahah I really like it!
i think this is good dog :))
good. good. good.
i like it... it's damn funny....
I think he is honest to his master (husband). ha ha ha
I would love if not feeding him right will help me know whether my partner is cheating on me or not
on serious note concept is really good
"which sells the product are the ads"
lol.. bad doggy :P nice work
Creativity is a natural extension of our enthusiasm
screwing the wife. doggy style.
;-)
So two negatives = a positive?
Good art direction = missing the bad copywriting.
Esta bien chingona, me gusta, esta bien pensada no se quedaron con el primer pensamiento de la buena idea, sino la ejecutaron como maestros, el tratamiento de la foto es buena, felicidades. Vamos Chile.
México que esperamos.
Digital Retoucher / Illustrator: Raul Pardo
¿?
http://retoquecristian.blogspot.com/
Great campaign
These are the final credits:
Advertised brand: Nutribalance
Advert title(s): Husband
Headline and copy text (in English):
Bad Food, Bad Dog. Nutribalance. All the vitamins, all the flavor.
Advertising Agency (Name, City, Country): Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Director: Francisco Cavada / Alvaro Becker
Art Directors: Fabrizio Capraro / Andres Echeverria
Digital Retoucher / Illustrator: Cristian Muñoz / Raul Pardo
Account Supervisor: Juan Carlos Meza
Published: April 2009
Good and solid art direction in Chile for some time now
Doing great work is hard, criticize others is way easier.
Aayoga na motta sabrilla.
BEST EVER
i think it's The best campaign in this site.
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