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Hand

Agency: 
Published/Aired: 
April 2009
Description: 

Bad food, bad dog. All the vitamins, all the flavor.

Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada, Alvaro Becker
Art Directors: Fabrizio Capraro, Andres Echeverria
Digital Retoucher: Cristian Muñoz
Illustrator: Raul Pardo
Account Supervisor: Juan Carlos Meza

Comments (28)

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Highest Rated

Guest's picture
Guest

<3 f u n

Guest's picture
Guest

best one of the campaign

Guest's picture
Guest

Is this a commercial for bad dog food?

Guest's picture
Guest

heh heh.

prasanno's picture
prasanno
Activity Score 102

Just Loved it!

Readymade72's picture
Readymade72
Activity Score 20

Bwahahahahaha! Nicest out of a cool campaign...

Adaddicted's picture
Adaddicted
Activity Score 3435

monstrous hand.. and where is the dog's shadow? ; )

withalltherespects

Guest's picture
Guest

notorious dog, why should i feed it well, i'll have the dog ...
so who should go to jail?.
nice work.

what is good is not bad

sabajle's picture
sabajle
Activity Score 4

Done last year by FP7 Doha - Purina Dog Chow. Won some Lynx.
There are one or two more ads in campaign.
Similarity is too obvious. Shame.

We all need to research more, before we go and spend huge budgets....

palls's picture
palls
Activity Score 164

GOOD ONE

"selling is advertisment"

Emran Hayat's picture
Emran Hayat
Activity Score 832

lovely campaign.. BRAVO!!

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

cool

Guest's picture
Guest

moi aimer beaucoup beaucoup

agraciotti's picture
agraciotti
Activity Score 22

bad ad. bad photoshop.

Guest's picture
Guest

where did you put your glasses?

Emre's picture
Emre
Activity Score 27

good

ORISHAS76's picture
ORISHAS76
Activity Score 344

me gusta el arte, no tanto la idea.
Me parece q el perro es super inteligente y no un mal perro!

capywriter's picture
capywriter
Activity Score 5509

nice photography

kibongo's picture
kibongo
Activity Score 116

Good job, very funny, made me smile, nice photographs.

Guest's picture
Guest

exelente!!

Prolam Young and Rubicam Santiago's picture
Prolam Young an...
Activity Score 8

These are the final credits:

Advertised brand: Nutribalance
Advert title(s): Hand
Headline and copy text (in English):
Bad Food, Bad Dog. Nutribalance. All the vitamins, all the flavor.
Advertising Agency (Name, City, Country): Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca

Regional Executive Creative Director: Guillermo Vega

Creative Director: Francisco Cavada / Alvaro Becker

Art Directors: Fabrizio Capraro / Andres Echeverria

Digital Retoucher / Illustrator: Cristian Muñoz / Raul Pardo

Account Supervisor: Juan Carlos Meza

Published: April 2009

talkingisfree's picture
talkingisfree
Activity Score 2710

The photos are great. The campaign is funny but the concept is not necessarly true, is kind of "let's say this".
However, it made me smile and art direction is soooo good.

Chopper's picture
Chopper
Activity Score 1015

Beautiful picture, that's all.
In fact although it appears quite difficult that that dog in that house get bad food, certainly if you ask the policemen about the dog they would say, it's a good dog as I think.

Guest's picture
Guest

goddamn cool!

DJVassallo's picture
DJVassallo
Activity Score 243

great way for dog to protest!

Liverpudillian's picture
Liverpudillian
Activity Score 58

pretty good idea

Guest's picture
Guest

GREAT IDEA, THE BEST PRODUCTION FOR IT!!

willy wonka's picture
willy wonka
Activity Score 137

nice

Guest's picture
Guest

<3 f u n

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