Nutri Balance: Hand
Average: 8 (45 votes)

Bad food, bad dog. All the vitamins, all the flavor.

Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada, Alvaro Becker
Art Directors: Fabrizio Capraro, Andres Echeverria
Digital Retoucher: Cristian Muñoz
Illustrator: Raul Pardo
Account Supervisor: Juan Carlos Meza
Published: April 2009

28 comments

Guest's picture
Guest

best one of the campaign

Guest's picture
Guest

Is this a commercial for bad dog food?

Guest's picture
Guest

heh heh.

prasanno's picture
102 pencils
prasanno

Just Loved it!

Readymade72's picture
20 pencils
Readymade72

Bwahahahahaha! Nicest out of a cool campaign...

Adaddicted's picture
3439 pencils
Adaddicted

monstrous hand.. and where is the dog's shadow? ; )

withalltherespects

Guest's picture
Guest

notorious dog, why should i feed it well, i'll have the dog ...
so who should go to jail?.
nice work.

what is good is not bad

sabajle's picture
4 pencils
sabajle

Done last year by FP7 Doha - Purina Dog Chow. Won some Lynx.
There are one or two more ads in campaign.
Similarity is too obvious. Shame.

We all need to research more, before we go and spend huge budgets....

palls's picture
164 pencils
palls

GOOD ONE

"selling is advertisment"

Emran Hayat's picture
832 pencils
Emran Hayat

lovely campaign.. BRAVO!!

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

cool

Guest's picture
Guest

moi aimer beaucoup beaucoup

agraciotti's picture
22 pencils
agraciotti

bad ad. bad photoshop.

Guest's picture
Guest

where did you put your glasses?

Emre's picture
27 pencils
Emre

good

ORISHAS76's picture
344 pencils
ORISHAS76

me gusta el arte, no tanto la idea.
Me parece q el perro es super inteligente y no un mal perro!

capywriter's picture
5525 pencils
capywriter

nice photography

kibongo's picture
116 pencils
kibongo

Good job, very funny, made me smile, nice photographs.

Guest's picture
Guest

exelente!!

Prolam Young and Rubicam Santiago's picture
8 pencils
Prolam Young an...

These are the final credits:

Advertised brand: Nutribalance
Advert title(s): Hand
Headline and copy text (in English):
Bad Food, Bad Dog. Nutribalance. All the vitamins, all the flavor.
Advertising Agency (Name, City, Country): Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca

Regional Executive Creative Director: Guillermo Vega

Creative Director: Francisco Cavada / Alvaro Becker

Art Directors: Fabrizio Capraro / Andres Echeverria

Digital Retoucher / Illustrator: Cristian Muñoz / Raul Pardo

Account Supervisor: Juan Carlos Meza

Published: April 2009

talkingisfree's picture
2116 pencils
talkingisfree

The photos are great. The campaign is funny but the concept is not necessarly true, is kind of "let's say this".
However, it made me smile and art direction is soooo good.

Chopper's picture
1015 pencils
Chopper

Beautiful picture, that's all.
In fact although it appears quite difficult that that dog in that house get bad food, certainly if you ask the policemen about the dog they would say, it's a good dog as I think.

Guest's picture
Guest

goddamn cool!

DJVassallo's picture
243 pencils
DJVassallo

great way for dog to protest!

Liverpudillian's picture
58 pencils
Liverpudillian

pretty good idea

Guest's picture
Guest

GREAT IDEA, THE BEST PRODUCTION FOR IT!!

willy wonka's picture
137 pencils
willy wonka

nice

Guest's picture
Guest

<3 f u n