Nutri Balance: Blind
Bad food, bad dog. All the vitamins, all the flavor.
Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada, Alvaro Becker
Art Directors: Fabrizio Capraro, Andres Echeverria
Digital Retoucher: Cristian Muñoz
Illustrator: Raul Pardo
Account Supervisor: Juan Carlos Meza
Published: April 2009


20 Comments
smart:P
great campaign
jai hind
art director
good, nice idea
this campaign would certainly work!
withalltherespects
great art direction-dull ideea.
LOL
I love it
Yeah, I have to say I like this whole campaign. Certainly refreshing to see such a different angle in a dog food ad.
pls feed your dog well and with good food today, thedog might be your eyes tomorrow.
what is good is not bad
Are the building real or 3D? There's something surreal about the execution.
jajajja, es divertido y me agrado el arte
mrckais
i like it. wanna see more! great job guys!
and to the "guest" who didn't have the balls to log in and give a name, it's not a dull idea. bet you can't come up with one.
this campaign is awesome... good job guys keep up.....
Nice spin for the dog food category and really enjoyable. Well done.
:: Put your ears against the ground so i can walk over what you heard::
the hole in the ground is cut and pasted spearately. you can tell from the shadows.
the power of insight ones...like it
Digital Retoucher / Illustrator: Raul Pardo
¿QUEEEEE?
http://retoquecristian.blogspot.com/
These are the final credits:
Advertised brand: Nutribalance
Advert title(s): Blind
Headline and copy text (in English):
Bad Food, Bad Dog. Nutribalance. All the vitamins, all the flavor.
Advertising Agency (Name, City, Country): Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Director: Francisco Cavada / Alvaro Becker
Art Directors: Fabrizio Capraro / Andres Echeverria
Digital Retoucher / Illustrator: Cristian Muñoz / Raul Pardo
Account Supervisor: Juan Carlos Meza
Published: April 2009
executed dave hill style..i think..i like!
Ahmad Rejaie Arbee, Malaysia
There's a logical flaw with this campaign. How does a dog know that it's been given bad food in the first place?
this is one is good too