Nutri Balance: Blind

Bad food, bad dog. All the vitamins, all the flavor.

Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada, Alvaro Becker
Art Directors: Fabrizio Capraro, Andres Echeverria
Digital Retoucher: Cristian Muñoz
Illustrator: Raul Pardo
Account Supervisor: Juan Carlos Meza
Published: April 2009

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21 comments

mandark_123's picture
mandark_123
3017 pencils

smart:P

jai hind's picture
jai hind
356 pencils

great campaign

jai hind
art director

Guest's picture
Guest

good, nice idea

Adaddicted's picture
Adaddicted
3435 pencils

this campaign would certainly work!

withalltherespects

Guest's picture
Guest

great art direction-dull ideea.

Guest's picture
Guest

LOL

I love it

Guest's picture
Guest

Yeah, I have to say I like this whole campaign. Certainly refreshing to see such a different angle in a dog food ad.

Guest's picture
Guest

pls feed your dog well and with good food today, thedog might be your eyes tomorrow.

what is good is not bad

Guest's picture
Guest

Are the building real or 3D? There's something surreal about the execution.

mrckais's picture
mrckais
415 pencils

jajajja, es divertido y me agrado el arte

mrckais

Guest's picture
Guest

i like it. wanna see more! great job guys!

and to the "guest" who didn't have the balls to log in and give a name, it's not a dull idea. bet you can't come up with one.

just write's picture
just write
653 pencils

this campaign is awesome... good job guys keep up.....

iT-iS-i's picture
iT-iS-i
1721 pencils

Nice spin for the dog food category and really enjoyable. Well done.

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

the hole in the ground is cut and pasted spearately. you can tell from the shadows.

Guest's picture
Guest

the power of insight ones...like it

Guest's picture
Guest

Digital Retoucher / Illustrator: Raul Pardo

¿QUEEEEE?

http://retoquecristian.blogspot.com/

Prolam Young and Rubicam Santiago's picture
Prolam Young an...
8 pencils

These are the final credits:

Advertised brand: Nutribalance
Advert title(s): Blind
Headline and copy text (in English):
Bad Food, Bad Dog. Nutribalance. All the vitamins, all the flavor.
Advertising Agency (Name, City, Country): Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca

Regional Executive Creative Director: Guillermo Vega

Creative Director: Francisco Cavada / Alvaro Becker

Art Directors: Fabrizio Capraro / Andres Echeverria

Digital Retoucher / Illustrator: Cristian Muñoz / Raul Pardo

Account Supervisor: Juan Carlos Meza

Published: April 2009

Guest's picture
Guest

executed dave hill style..i think..i like!

Ahmad Rejaie Arbee, Malaysia

Guest's picture
Guest

There's a logical flaw with this campaign. How does a dog know that it's been given bad food in the first place?

Liverpudillian's picture
Liverpudillian
58 pencils

this is one is good too

Ramat Ajala's picture
Ramat Ajala
604 pencils

Great.

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