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Nutri Balance: Blind

Nutri Balance: Blind
Your rating: None Average: 7.1 (31 votes)

Bad food, bad dog. All the vitamins, all the flavor.

Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada, Alvaro Becker
Art Directors: Fabrizio Capraro, Andres Echeverria
Digital Retoucher: Cristian Muñoz
Illustrator: Raul Pardo
Account Supervisor: Juan Carlos Meza
Published: April 2009

20 Comments

mandark_123's picture 2964 pencils
6

smart:P

jai hind's picture 356 pencils

great campaign

jai hind
art director

Guest's picture

good, nice idea

Adaddicted's picture 3388 pencils

this campaign would certainly work!

withalltherespects

Guest's picture

great art direction-dull ideea.

Guest's picture

LOL

I love it

Guest's picture

Yeah, I have to say I like this whole campaign. Certainly refreshing to see such a different angle in a dog food ad.

Guest's picture

pls feed your dog well and with good food today, thedog might be your eyes tomorrow.

what is good is not bad

Guest's picture

Are the building real or 3D? There's something surreal about the execution.

mrckais's picture 421 pencils

jajajja, es divertido y me agrado el arte

mrckais

Guest's picture

i like it. wanna see more! great job guys!

and to the "guest" who didn't have the balls to log in and give a name, it's not a dull idea. bet you can't come up with one.

just write's picture 655 pencils

this campaign is awesome... good job guys keep up.....

iT-iS-i's picture 1729 pencils

Nice spin for the dog food category and really enjoyable. Well done.

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

the hole in the ground is cut and pasted spearately. you can tell from the shadows.

Guest's picture
4

the power of insight ones...like it

Guest's picture

Digital Retoucher / Illustrator: Raul Pardo

¿QUEEEEE?

http://retoquecristian.blogspot.com/

Prolam Young and Rubicam Santiago's picture 8 pencils

These are the final credits:

Advertised brand: Nutribalance
Advert title(s): Blind
Headline and copy text (in English):
Bad Food, Bad Dog. Nutribalance. All the vitamins, all the flavor.
Advertising Agency (Name, City, Country): Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca

Regional Executive Creative Director: Guillermo Vega

Creative Director: Francisco Cavada / Alvaro Becker

Art Directors: Fabrizio Capraro / Andres Echeverria

Digital Retoucher / Illustrator: Cristian Muñoz / Raul Pardo

Account Supervisor: Juan Carlos Meza

Published: April 2009

Guest's picture

executed dave hill style..i think..i like!

Ahmad Rejaie Arbee, Malaysia

Guest's picture

There's a logical flaw with this campaign. How does a dog know that it's been given bad food in the first place?

Liverpudillian's picture 58 pencils

this is one is good too

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