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Nutri Ativa: Bathroom, 3

Nutri Ativa: Bathroom, 3
Your rating: None Average: 4.2 (27 votes)

Don't be your own prisoner. Nutri Ativa. It Balances your intestine in 3 weeks.

Nutry Ativa. Cereal bar with ingredients that balance the intestine.

Advertising Agency: Tif Comunicação, Curitiba, Brazil
Creative Director: Thiago Biazetto, Fhabyo Matesick
Art Director: Ivaldo Ferreira
Copywriter: Luiz Destri
Photographer: Travis Houston, Payless Images

Comments

AssassinX's picture 253 pencils

Quite like it, but I didnt get the message very soon even I read the text.

morse's picture 1866 pencils
7

I like this campaign. My only problem is that a bathroom isn't the best visual for a food product.

Jakarta Jack's picture 242 pencils

All that is needed is just 1 ad showing a toilet roll holder with the marks on the wall around it. This is really stressing it and it's over art directed.

Dzsoi's picture 5557 pencils

I kind of agree. Okay, they didn't want to show a toilet, because it is food advertising, but this visual &headline means you can get rid of your constant body odor with the product. Maybe even a toilet roll holder is not needed... just a POV photo and marks on the wall pretty low.

dlue's picture 279 pencils

and by the bye, this needs a hell of a lot more art direction, scratching a tile doesn't look like grout

cheers,
dlue

Lizaad's picture 127 pencils
6

NIce

szkwadrat's picture 216 pencils

too complicated and not so clear

dlue's picture 279 pencils

i thought it was so you would loose weight and not spending time with your fat self in the shower... ???
not about gas...
and it's the former than it's good otherwise....

cheers,
dlue

silvi's picture 3540 pencils

Hubiera buscado la vuelta para que las marcas estén cerca del inodoro. Después de todo es allí donde una persona con tránsito lento se sienta a esperar y sufrir por una mala digestión.

bad astronaut's picture 380 pencils

That is gross.....I get the message that someone is clearing their colon in the shower.

CopyRight's picture 593 pencils
michelangelo's picture 260 pencils

ativa are those who have bowel movement problems. 20 days crossed out is 1 day less than 3 weeks.

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