Nutri Ativa: Bathroom, 3

Don't be your own prisoner. Nutri Ativa. It Balances your intestine in 3 weeks.

Nutry Ativa. Cereal bar with ingredients that balance the intestine.

Advertising Agency: Tif Comunicação, Curitiba, Brazil
Creative Director: Thiago Biazetto, Fhabyo Matesick
Art Director: Ivaldo Ferreira
Copywriter: Luiz Destri
Photographer: Travis Houston, Payless Images

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11 comments

AssassinX's picture
AssassinX
1329 pencils

Quite like it, but I didnt get the message very soon even I read the text.

morse's picture
morse
15439 pencils

I like this campaign. My only problem is that a bathroom isn't the best visual for a food product.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jakarta Jack's picture
Jakarta Jack

All that is needed is just 1 ad showing a toilet roll holder with the marks on the wall around it. This is really stressing it and it's over art directed.

dlue's picture
dlue
342 pencils

and by the bye, this needs a hell of a lot more art direction, scratching a tile doesn't look like grout

cheers,
dlue

Lizaad's picture
Lizaad
146 pencils

NIce

szkwadrat's picture
szkwadrat
210 pencils

too complicated and not so clear

dlue's picture
dlue
342 pencils

i thought it was so you would loose weight and not spending time with your fat self in the shower... ???
not about gas...
and it's the former than it's good otherwise....

cheers,
dlue

silvi's picture
silvi
4172 pencils

Hubiera buscado la vuelta para que las marcas estén cerca del inodoro. Después de todo es allí donde una persona con tránsito lento se sienta a esperar y sufrir por una mala digestión.

bad astronaut's picture
bad astronaut
544 pencils

That is gross.....I get the message that someone is clearing their colon in the shower.

CopyRight's picture
CopyRight
715 pencils

good

michelangelo's picture
michelangelo
660 pencils

ativa are those who have bowel movement problems. 20 days crossed out is 1 day less than 3 weeks.

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