Nutcase: Your Style, but safe, 5

Your Style, your brain.

Nutcase helmets not only protect, they also look good. The American firm designs, produces and sells these high-quality, multi-sport helmets which are differentiated from the competition by their distinctive design. Nutcase is now in Europe. We express: Your Style, but safe.

Advertising Agency: Tillmanns, Ogilvy & Mather, Düsseldorf, Germany
Creative Directors: Volker Kuwertz, Bernd Grellmann
Art Director: Lars Ecker
Post Production: Tex Redfield, Lars Ecker
Photographers: Robert Eikelpoth, Michael Breyer
Account Director: Birgit Gosda

Published: 
November 2009

16 comments

Pedestrian's picture
Pedestrian
492 pencils

You're right. It IS my style and my brain.

Guest's picture
Guest

don#t like it..

silvi's picture
silvi
4172 pencils

I like photos

kalee's picture
kalee
18 pencils

Is this misleading though? I was under the impression that the helmets are really see-through as shown, so the helmet changes with your style from day to day. A quick glance through the Web site made me less certain.

Guest's picture
Guest

Are you serious? That was even more literal that most clients take things. It wasn't even close to implying that the helmet is see-through. It's simply saying that you can find one to match your style. Try taking a broader view on things.

maashookshee's picture
maashookshee
414 pencils

every thing strong ..respect

dancamo's picture
dancamo
48 pencils

exactly as I seen it 'kalee'
I thought it was really cool up until then.

kingoj's picture
kingoj
5 pencils

cool

kingoj's picture
kingoj
5 pencils

:-)

bobby666's picture
bobby666
1460 pencils

nice way to show the collection along with the TG concerned. good.

mikeelrapido's picture
mikeelrapido
1929 pencils

Ok.

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dlue's picture
dlue
342 pencils

the viusal isn't really that interesting. just kind of makes you say oh ok. no driving force to purchase the product, actually kind of makes the product seem lamer than it should be. a better version would be the unexpected helmets and style not crap ass hair cuts.... i believe this is what people call unimaginative

cheers,
dlue

Guest's picture
Guest

I think its cool..

fondafo's picture
fondafo
418 pencils

it is cool , love it!

second_creator's picture
second_creator
754 pencils

i don't

copywriter

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

I assumed you could design your own helmet for some reason. Might be me ofcourse.

Ad doesn't appeal to me in any way though.

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