17 comments

morse's picture
11452 pencils
morse

It's good. I can't believe it hasn't been done before.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Tommy G.'s picture
909 pencils
Tommy G.

So tender, you'll need a simple plastic knife

http://www.joelapompe.net/2009/03/26/without-knife-a-couteaux-retires/

sakshi.89mahajan's picture
88 pencils
sakshi.89mahajan

sweet and simple!

ace85le's picture
3941 pencils
ace85le

idea is OK but it cheapens the positioning for me. well maybe they're not a high end restaurant anyway.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

My_friend_Goo's picture
280 pencils
My_friend_Goo

The no knife ones are better. Much better

agappehp's picture
108 pencils
agappehp

Tanks so much for idea hahaha

MidasTouch's picture
1024 pencils
MidasTouch

cool idea.
Could have been simplier with the photograph

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Dirgha's picture
105 pencils
Dirgha

Nice!!

Glut's picture
4083 pencils
Glut

it wasn´t clear for me at once. Besides this, the ark work is kind of weak

kleenex's picture
15726 pencils
kleenex

not good at all.

abdeLooK's picture
252 pencils
abdeLooK

me too i didn't get the idea at first glance. but nice photo

nerio's picture
166 pencils
nerio

I think this would work better for the makers of the plastic utensils...

Billoughsby's picture
5103 pencils
Billoughsby

ace is right -- first association this prompts is the cheesiness of anything served with plastic utensils. For a mall food court franchise, that might not be an issue. For this, I think it is.

nerio is right too. As an ad for plastic utensils, this "no" might get a "yes".

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

mikey mugambi's picture
71 pencils
mikey mugambi

Nice!

jass24's picture
10 pencils
jass24

Give me a plastic bag and I'll throw up! How could you come up with such an old idea in 2011? Turkey won lots of awards recently, so there is no excuse for this kind of lame creativity. I can't be "tender" when I'm facing such overdone crap, sorry guys. I hope the food in that steakhouse is fresher than its ads!

BWilcox's picture
18 pencils
BWilcox

Took me a minute to understand what it meant but it does make that ribeye look cheap with plastic knives.