Nusr-Et Steakhouse: Plastic Knife
Advertising Agency: Lowe, Istanbul, Turkey
Creative Directors: Tuba Samli, Tayfun Kisacik
Art Director: Tuba Samli
Copywriter: Tayfun Kisacik
Photographer: Gökçe Eren Memi̇şoğlu
Published: April 2011
17 Comments
It's good. I can't believe it hasn't been done before.
What hath God wrought
So tender, you'll need a simple plastic knife
http://www.joelapompe.net/2009/03/26/without-knife-a-couteaux-retires/
sweet and simple!
idea is OK but it cheapens the positioning for me. well maybe they're not a high end restaurant anyway.
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Nice idea.
The no knife ones are better. Much better
Tanks so much for idea hahaha
cool idea.
Could have been simplier with the photograph
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
Nice!!
it wasn´t clear for me at once. Besides this, the ark work is kind of weak
not good at all.
me too i didn't get the idea at first glance. but nice photo
I think this would work better for the makers of the plastic utensils...
ace is right -- first association this prompts is the cheesiness of anything served with plastic utensils. For a mall food court franchise, that might not be an issue. For this, I think it is.
nerio is right too. As an ad for plastic utensils, this "no" might get a "yes".
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Nice!
done...in 1998!
http://www.joelapompe.net/2011/06/28/plastic-cutlery/
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
Give me a plastic bag and I'll throw up! How could you come up with such an old idea in 2011? Turkey won lots of awards recently, so there is no excuse for this kind of lame creativity. I can't be "tender" when I'm facing such overdone crap, sorry guys. I hope the food in that steakhouse is fresher than its ads!