17 comments

morse's picture
morse
15809 pencils

It's good. I can't believe it hasn't been done before.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Tommy G.'s picture
Tommy G.
897 pencils

So tender, you'll need a simple plastic knife

http://www.joelapompe.net/2009/03/26/without-knife-a-couteaux-retires/

sakshi.89mahajan's picture
sakshi.89mahajan
88 pencils

sweet and simple!

ace85le's picture
ace85le
3939 pencils

idea is OK but it cheapens the positioning for me. well maybe they're not a high end restaurant anyway.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

My_friend_Goo's picture
My_friend_Goo
289 pencils

The no knife ones are better. Much better

agappehp's picture
agappehp
108 pencils

Tanks so much for idea hahaha

MidasTouch's picture
MidasTouch
1024 pencils

cool idea.
Could have been simplier with the photograph

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Dirgha's picture
Dirgha
103 pencils

Nice!!

Glut's picture
Glut
3947 pencils

it wasn´t clear for me at once. Besides this, the ark work is kind of weak

kleenex's picture
kleenex
27762 pencils

not good at all.

abdeLooK's picture
abdeLooK
252 pencils

me too i didn't get the idea at first glance. but nice photo

nerio's picture
nerio
166 pencils

I think this would work better for the makers of the plastic utensils...

Billoughsby's picture
Billoughsby
5091 pencils

ace is right -- first association this prompts is the cheesiness of anything served with plastic utensils. For a mall food court franchise, that might not be an issue. For this, I think it is.

nerio is right too. As an ad for plastic utensils, this "no" might get a "yes".

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

mikey mugambi's picture
mikey mugambi
69 pencils

Nice!

jass24's picture
jass24
10 pencils

Give me a plastic bag and I'll throw up! How could you come up with such an old idea in 2011? Turkey won lots of awards recently, so there is no excuse for this kind of lame creativity. I can't be "tender" when I'm facing such overdone crap, sorry guys. I hope the food in that steakhouse is fresher than its ads!

BWilcox's picture
BWilcox
18 pencils

Took me a minute to understand what it meant but it does make that ribeye look cheap with plastic knives.

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