Nugget Unique: Female

Nugget Unique: Female

Advertising Agency: Euro RSCG Worldwide, São Paulo, Brazil
Creative Directors: Rodrigo Corbari, Carlos Castelo
Art Director: Fabio Queiroz
Photographer: Max Schendel

Your rating: None Average: 5.3 (17 votes)

Comments

simple - smart

works for me

good idea. would be very much better if the big asterix was photographic.

i love it...
good job

nice execution,I like that detail light and shadow,cool!

Jupiter's picture

May I know what "big photographic asterix" is? CharlieR?

I think the visual looks great as it is...just like those tiny little "*" you see on adverts that explains the catch...
doing a big photographic asterix (to look shiny right?) doesn't work... Nice work guys!

over-and-out!

Very clever!

Garg0yle's picture

Charlie has a point! If the picture had a natural twinkle... OR if a real twinkle was superimposed on to the pic, it would have been better than a fake astrix.

Hope Jupiter now gets what Charlie meant by "big photographic asterix"

ShanGhai!

Funky_Frogii's picture

love this.......very goood

love anything creative
http://addot.blogspot.com/

Pretty cool, though I'm agree with Garg0yle and Charlie about the twinkle.

http://www.umbertovonspiel.com/ - Let's work together and do many great things !

Great, Cabelo de Pipoca!

"Talent is luck. The important thing in life is courage."

Very good. 8/10.

Respect.
_____

contact_heads@web.de
_____

Brilliant :)
Arguably, the most no-nonsense, straight forward ad for a shoe shine in decades...
I even like this one better than the iconic "Rear View Mirror" from years ago.
Great job!

Wish i had done it !
But i'm too busy at posting silly comments on AOTW to think about it.

NatalieM's picture

Yes, quite simple. It works.

-Natalie
www.topolewski.net

sorry, done

stereodeluxe, this is the ... a cat? Like?

stereodeluxe, this is the ... a cat? Like?

* Not that original.

quick combination of an asterisk and a shinning star... he he he, for further references look at the note. Cool. Not really achieved. But the car look of the shoe really atracts attention. It could be a better Nine West ad.

Oliver's picture

Nice photo... like it

Blah

Jupiter's picture

Oh I totally get it dude...My point is, Garg0yle take note, when you use an icon/symbol to represent something,
you have to use exactly the SAME icon/symbol to explain it...

You use "twinkle" on the main visual and then use "asterisk" to describe the benefit of the product???
Where's the link/consistency dude??? COMBO doesn't work:-)

over-and-out!

simple and good. I just dont like this shine effect , could be more realistic.

Student work*

adsonly07's picture

very nice

darkluna's picture

the message is clear in smart way .. this ad is working for me

it's a cool shine.

nice ad.

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