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UFO

Agency: 
Published/Aired: 
April 2008
Description: 

Print advertisment created by Euro RSCG, Argentina for Nugget, within the category: House, Garden.

Extra bright since 1942.

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sánchez, Mariano Duhalde, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices

Comments (30)

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Highest Rated

Boxey's picture
Boxey
Activity Score 8881

cool!

unlimilove's picture
unlimilove
Activity Score 57
Davosk's picture
Davosk
Activity Score 4815

Also done for Maglite I think.

Mc Cain's picture
Mc Cain
Activity Score 29

We all have seen this ad published on the Internet before and its tv spot as well.

Since this idea has a better execution than the other, it's clear that this is the original one.

You can watch the tvc on this link bellow (it's really good!):

http://www.youtube.com/watch?v=l6VpQ9Vq1dQ

Kateter's picture
Kateter
Activity Score 2029

although I don't know which was first you're totally right - this one has one more dimension in it (heritage).
waaaaay better than the other one: stronger story, more captivating image, it engages imagination better, better humour.

superb stuff.

Wordnerd's picture
Wordnerd
Activity Score 6692

true but i think this is more charming. "since 1942" is sweet

unlimilove's picture
unlimilove
Activity Score 57

I agree, this one is better

-

FlyingDogs's picture
FlyingDogs
Activity Score 968

Yeah, the 1942 bit is really cool.

-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/

pmoniz's picture
pmoniz
Activity Score 35

hardly a question of which one is better, frankly I find it disturbing that in a two days period two prints are show on ads of the words which are exactly the same

Stewart's picture
Stewart
Activity Score 67

Done..

Mc Cain's picture
Mc Cain
Activity Score 29

YEA!, FOR NUGGET!

COOL!

robottttrockkkk's picture
robottttrockkkk
Activity Score 814

hay una idea parecida para un pulidor de autos pero con un helicopetero, esta me gusta mas, aunque no esta tan chevre.

[ http://eltubedeyou.blogspot.com ]

juankhr's picture
juankhr
Activity Score 136

this is previous than the ad of polish and published, the other is terrible. this is much much better
good art good idea simple great ad.

Kro's picture
Kro
Activity Score 6

Great and previous to the other one, which sucks.
This one has a far better art and it's brilliantly executed.

dieguitofb's picture
dieguitofb
Activity Score 39

it’s fuckin’ crazy. i love it! Very good idea. It's simple, with an incredible art direction and "since 1942" turns this ad in an impeccable work!
great job boys!!

crazydave's picture
crazydave
Activity Score 114

Mc cain stop voting for your own ad. you're starting to look like an idiot.

scarfinati's picture
scarfinati
Activity Score 843

This is picky but i wish the smoke were on the right side of the saucer trailing of to the right top corner. WOuld make for a better silhouette.

Ad is good: communicates benefit in a visually unexpected way.

Ringo's picture
Ringo
Activity Score 33

Yes, it's so good. Made to Win!

Good Work Guys.

typecounter's picture
typecounter
Activity Score 2

This is an amazing ad.
Simple, anyone can understand it, from us, creatives, to my mother who has nothing to do with this business.
Congratulations to the copywrietr and the art director.

rambambiro's picture
rambambiro
Activity Score 57

I saw this one several days ago in other internet pages. But even if both were made in the same momento this one is much better in every sence. Congratulations.

George Constanza's picture
George Constanza
Activity Score 16

Brilliant. Simply, a masterpiece. Well done fellows!

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I just wonder how many Joe Schmoes in Argentina would get this piece of American pop culture reference. Because "Since 1942" line is what gives this ad life and a little depth, letting the viewer in on the joke "Oh, so THAT'S how it happened." Without those two words, it becomes just another over-the-top, ha-ha visual gag we see everywhere...

Tripioso's picture
Tripioso
Activity Score 470

Super cool!

Life's a Trip. Enjoy the Ride!

Zeus's picture
Zeus
Activity Score 906

whf?

ivancapo's picture
ivancapo
Activity Score 88

Brilliant! Brrilliant! Brilliant!

mrtalented's picture
mrtalented
Activity Score 2171

i think the smoke is way too much in the visual and the idea is not new, since 1942?

icanlan's picture
icanlan
Activity Score 52

haha

AssassinX's picture
AssassinX
Activity Score 1329

Hahaha
it's also an old-fashioned UFO since 1942

booble's picture
booble
Activity Score 89

good!!!

Ringo's picture
Ringo
Activity Score 33

Gold!!!!!!

Boxey's picture
Boxey
Activity Score 8881

cool!

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