Nugget shoe polish: UFO

Extra bright since 1942.

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sánchez, Mariano Duhalde, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices

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30 comments

unlimilove's picture
unlimilove
57 pencils
Davosk's picture
Davosk
4825 pencils

Also done for Maglite I think.

Mc Cain's picture
Mc Cain
29 pencils

We all have seen this ad published on the Internet before and its tv spot as well.

Since this idea has a better execution than the other, it's clear that this is the original one.

You can watch the tvc on this link bellow (it's really good!):

http://www.youtube.com/watch?v=l6VpQ9Vq1dQ

Kateter's picture
Kateter
2029 pencils

although I don't know which was first you're totally right - this one has one more dimension in it (heritage).
waaaaay better than the other one: stronger story, more captivating image, it engages imagination better, better humour.

superb stuff.

Wordnerd's picture
Wordnerd
6662 pencils

true but i think this is more charming. "since 1942" is sweet

unlimilove's picture
unlimilove
57 pencils

I agree, this one is better

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FlyingDogs's picture
FlyingDogs
968 pencils

Yeah, the 1942 bit is really cool.

-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/

pmoniz's picture
pmoniz
35 pencils

hardly a question of which one is better, frankly I find it disturbing that in a two days period two prints are show on ads of the words which are exactly the same

Stewart's picture
Stewart
67 pencils

Done..

Mc Cain's picture
Mc Cain
29 pencils

YEA!, FOR NUGGET!

COOL!

robottttrockkkk's picture
robottttrockkkk
814 pencils

hay una idea parecida para un pulidor de autos pero con un helicopetero, esta me gusta mas, aunque no esta tan chevre.

[ http://eltubedeyou.blogspot.com ]

juankhr's picture
juankhr
136 pencils

this is previous than the ad of polish and published, the other is terrible. this is much much better
good art good idea simple great ad.

Kro's picture
Kro
6 pencils

Great and previous to the other one, which sucks.
This one has a far better art and it's brilliantly executed.

dieguitofb's picture
dieguitofb
39 pencils

it’s fuckin’ crazy. i love it! Very good idea. It's simple, with an incredible art direction and "since 1942" turns this ad in an impeccable work!
great job boys!!

crazydave's picture
crazydave
114 pencils

Mc cain stop voting for your own ad. you're starting to look like an idiot.

scarfinati's picture
scarfinati
830 pencils

This is picky but i wish the smoke were on the right side of the saucer trailing of to the right top corner. WOuld make for a better silhouette.

Ad is good: communicates benefit in a visually unexpected way.

Ringo's picture
Ringo
33 pencils

Yes, it's so good. Made to Win!

Good Work Guys.

typecounter's picture
typecounter
2 pencils

This is an amazing ad.
Simple, anyone can understand it, from us, creatives, to my mother who has nothing to do with this business.
Congratulations to the copywrietr and the art director.

rambambiro's picture
rambambiro
57 pencils

I saw this one several days ago in other internet pages. But even if both were made in the same momento this one is much better in every sence. Congratulations.

George Constanza's picture
George Constanza
16 pencils

Brilliant. Simply, a masterpiece. Well done fellows!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I just wonder how many Joe Schmoes in Argentina would get this piece of American pop culture reference. Because "Since 1942" line is what gives this ad life and a little depth, letting the viewer in on the joke "Oh, so THAT'S how it happened." Without those two words, it becomes just another over-the-top, ha-ha visual gag we see everywhere...

Tripioso's picture
Tripioso
470 pencils

Super cool!

Life's a Trip. Enjoy the Ride!

Zeus's picture
Zeus
912 pencils

whf?

ivancapo's picture
ivancapo
88 pencils

Brilliant! Brrilliant! Brilliant!

mrtalented's picture
mrtalented
2175 pencils

i think the smoke is way too much in the visual and the idea is not new, since 1942?

icanlan's picture
icanlan
52 pencils

haha

AssassinX's picture
AssassinX
1329 pencils

Hahaha
it's also an old-fashioned UFO since 1942

booble's picture
booble
89 pencils

good!!!

Ringo's picture
Ringo
33 pencils

Gold!!!!!!

Boxey's picture
Boxey
8885 pencils

cool!

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