Advertisement

Female

Agency: 
Published/Aired: 
July 2008
Description: 

Print advertisment created by Euro RSCG, Brazil for Nugget, within the category: House, Garden.

Advertising Agency: Euro RSCG Worldwide, São Paulo, Brazil
Creative Directors: Rodrigo Corbari, Carlos Castelo
Art Director: Fabio Queiroz
Photographer: Max Schendel

Comments (28)

Log in or register to post comments

Highest Rated

malkiampashi's picture
malkiampashi
Activity Score 24

it's a cool shine.

nice ad.

vasiem's picture
vasiem
Activity Score 10

simple - smart

works for me

CharlieR's picture
CharlieR
Activity Score 92

good idea. would be very much better if the big asterix was photographic.

Blaz's picture
Blaz
Activity Score 69

i love it...
good job

vicooy's picture
vicooy
Activity Score 11

nice execution,I like that detail light and shadow,cool!

Jupiter's picture
Jupiter
Activity Score 547

May I know what "big photographic asterix" is? CharlieR?

I think the visual looks great as it is...just like those tiny little "*" you see on adverts that explains the catch...
doing a big photographic asterix (to look shiny right?) doesn't work... Nice work guys!

commenting just to gather more pencils:-)

Have Heart's picture
Have Heart
Activity Score 922

Very clever!

Garg0yle's picture
Garg0yle
Activity Score 144

Charlie has a point! If the picture had a natural twinkle... OR if a real twinkle was superimposed on to the pic, it would have been better than a fake astrix.

Hope Jupiter now gets what Charlie meant by "big photographic asterix"

funky_frogii's picture
funky_frogii
Activity Score 2538

love this.......very goood

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Umberto Vonspiel's picture
Umberto Vonspiel
Activity Score 81

Pretty cool, though I'm agree with Garg0yle and Charlie about the twinkle.

Zemane's picture
Zemane
Activity Score 284

Great, Cabelo de Pipoca!

"Talent is luck. The important thing in life is courage."

Heads's picture
Heads
Activity Score 194

Very good. 8/10.

Respect.

craftsman's picture
craftsman
Activity Score 67

Brilliant :)
Arguably, the most no-nonsense, straight forward ad for a shoe shine in decades...
I even like this one better than the iconic "Rear View Mirror" from years ago.
Great job!

john ler's picture
john ler
Activity Score 667

Wish i had done it !
But i'm too busy at posting silly comments on AOTW to think about it.

NatalieM's picture
NatalieM
Activity Score 1685

Yes, quite simple. It works.

stereodeluxe's picture
stereodeluxe
Activity Score 176
bis's picture
bis
Activity Score 2

sorry, done

wtp's picture
wtp
Activity Score 6

stereodeluxe, this is the ... a cat? Like?

wtp's picture
wtp
Activity Score 6

stereodeluxe, this is the ... a cat? Like?

Frits Harkema's picture
Frits Harkema
Activity Score 713

* Not that original.

silenciorn's picture
silenciorn
Activity Score 153

quick combination of an asterisk and a shinning star... he he he, for further references look at the note. Cool. Not really achieved. But the car look of the shoe really atracts attention. It could be a better Nine West ad.

si fai il mio nome, non ci sono più...

oliver79's picture
oliver79
Activity Score 146

Nice photo... like it

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Blah

Jupiter's picture
Jupiter
Activity Score 547

Oh I totally get it dude...My point is, Garg0yle take note, when you use an icon/symbol to represent something,
you have to use exactly the SAME icon/symbol to explain it...

You use "twinkle" on the main visual and then use "asterisk" to describe the benefit of the product???
Where's the link/consistency dude??? COMBO doesn't work:-)

commenting just to gather more pencils:-)

fen1x's picture
fen1x
Activity Score 471

simple and good. I just dont like this shine effect , could be more realistic.

RM's picture
RM
Activity Score 419

Student work*

icanthink's picture
icanthink
Activity Score 270

very nice

darkluna's picture
darkluna
Activity Score 22

the message is clear in smart way .. this ad is working for me

malkiampashi's picture
malkiampashi
Activity Score 24

it's a cool shine.

nice ad.

Advertisement