NTK Oxygen Sensors: Brows

NTK oxygen sensors install right the first time so you can tend to other things.
Precision-engineered NTK oxygen sensors feature OEM form, fit and function right out of the box, for quick, easy installation on any vehicle. No problems. No callbacks.

Advertising Agency: Engauge, Columbus, USA
Creative Director: Jason Bergeron
Art Director: Dan Magdich
Copywriter: David Stone
Photographer: John Sanderson
Published: August 2009

14 comments

jorj's picture
jorj
638 pencils

nice art direction

Guest's picture
Guest

looks like someone just got the Topaz filter

Guest's picture
Guest

haha, i was thinking the same thing. over retouched.

Guest's picture
Guest

Ripped off. We did a similar campaign a couple years ago (in Columbus), just a ton better. Never send your portfolio to these guys.

Guest's picture
Guest

post a link.

magintosh's picture
magintosh
62 pencils

if that's the case post your work or at least a link.

Guest's picture
Guest

If you save portfolios sent there, you should still have it.

magintosh's picture
magintosh
62 pencils

you can make that claim over and over but it's not as useful as posting a link.

Guest's picture
Guest

so you can blacklist us for defending our work getting ripped off? Yeah, I don't think so.

Guest's picture
Guest

If they didn't hire you, you book must not have been that good. So it's highly unlikely they stole anything from you.

everyonesacritic's picture
everyonesacritic
4 pencils

So you really believe that no other person in all of advertising could have come up with the formula "this product saves you time so you can move on and do other things"? Really? I'm guessing I could find about a hundred executions that appeared before yours.

Guest's picture
Guest

I'm a CD who happens to know the creative team who came up with the original idea that this agency "borrowed" the idea from. I've seen the campaigns side by side, and the executions are different but the idea is the exact same. Normally you'd say it was coincidence, but when one of their portfolios was over there recently it's obvious it was scammed. I will never hire any of the creatives listed.

Guest's picture
Guest

ps - both creatives of the original work (not the stuff here) have killer books and I'm hiring them once we get some new business. Why Engauge didn't hire them – either they don't need anyone right now or they have no clue. And judging from their Donato's campaign...

Minotti's picture
Minotti
22 pencils

Please I wants an explanation for this advertising campaign

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