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Nose

Agency: 
Published/Aired: 
August 2009
Description: 

NTK oxygen sensors install right the first time so you can tend to other things.
Precision-engineered NTK oxygen sensors feature OEM form, fit and function right out of the box, for quick, easy installation on any vehicle. No problems. No callbacks.

Advertising Agency: Engauge, Columbus, USA
Creative Director: Jason Bergeron
Art Director: Dan Magdich
Copywriter: David Stone
Photographer: John Sanderson

Comments (23)

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Highest Rated

everyonesacritic's picture
everyonesacritic
Activity Score 4

Wow, a lot of petty jealousy going on here. The idea is pretty broad so I can see where similar ads could have been created. The idea is funny and quite clear. Puzzled by all the confusion. This part installs quick and right the first time so you have time to tend to other things. What's not to get? Not amazing, but quite good considering the category and the fact it's clearly a trade ad.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Bad execution. To much photoshop

Guest's picture
Guest

Overkill on the use of theLuciesart filter.
Can someone please explain the ad: what is the relation between hair growing out of the guys nose/ear/ eyebrows and oxygen sensors ?

Guest's picture
Guest

huh?

Dev Kumar's picture
Dev Kumar
Activity Score 834

At least one can relate to oxygen here but that's not important. I feel the visual relevance is caught up in one layer too many. The negativity could've been avoided.

Guest's picture
Guest

oxygen sensors don't relate to breathing...they're an auto part.

Dev Kumar's picture
Dev Kumar
Activity Score 834

Thanks mate. Yeah I know they're an auto part. I feel these visuals are too layered and the communication is headed in another direction. In the entire series, only this one could relate in some way to the term "oxygen" if that was what the makers of this piece of communication intended although it's apparent that they didn't. So you see, it was just a pun.

Arkadiusz's picture
Arkadiusz
Activity Score 1275

Who's the target? Mechanics, I suppose. So why these ads are ridiculing this occupational group?

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Dingleberry Jack's picture
Dingleberry Jack
Activity Score 246

"Save time using our product, spend more time on other things .... "
Not so fresh insight and not very exciting copy. AD is so-so.

Overall not so very good, but ok minus idea.

"Collecting points for what!?"

Guest's picture
Guest

Definitely not a fresh idea...

Guest's picture
Guest

Yeah, bad use of HDR. Too artificial.

Plus, they ripped us off. I did a campaign several years ago in Columbus. It was a LOT better (funnier, not cliche, etc).

magintosh's picture
magintosh
Activity Score 62

post a link.

Guest's picture
Guest

Just look in your pile of portfolio samples.

Guest's picture
Guest

you've told us 3 times, post a link or shut up

Guest's picture
Guest

lol. We'll make sure to send our campaigns side by side around to Columbus creatives. No one should send their book to your agency.

Guest's picture
Guest

confusing, weird photoshop, but not a bad idea in general.

JopyCunior's picture
JopyCunior
Activity Score 220

i don't get it. can someone explain that to me?

Wordnerd's picture
Wordnerd
Activity Score 6692

oh god it's about his nose-hair?! took me a damn whole minute to spot. nice example of arting away the idea

Honest Dave's picture
Honest Dave
Activity Score 233

Didn't even get this was nose hair until I read the comment above. Just looks like a mustache.

Guest's picture
Guest

Very expected. The idea could have been executed waaaaay better.

Guest's picture
Guest

Hi, I'm a creative in Columbus and I've seen the original campaign they "borrowed" this from. Engauge not only borrowed the campaign, but made it pedestrian.

Guest's picture
Guest

just checking in. Yep, this still sucks.

Minotti's picture
Minotti
Activity Score 22

Please I wants an explanation for this advertising campaign

everyonesacritic's picture
everyonesacritic
Activity Score 4

Wow, a lot of petty jealousy going on here. The idea is pretty broad so I can see where similar ads could have been created. The idea is funny and quite clear. Puzzled by all the confusion. This part installs quick and right the first time so you have time to tend to other things. What's not to get? Not amazing, but quite good considering the category and the fact it's clearly a trade ad.

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