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NSS: Matches
Every second, commercial burning destroys an area of rainforest the size of two football fields. At this rate, there will be none left standing in 50 years. Don't let disaster strike.
Agency: Ad Planet Group
Art Director: Joe Tan, Leo Teck Chong, Amous Seow
Copywriter: Louise Bolo, Alfred Teo, Anthony Siow
Photographer: Ben Lim/beacon pictures
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Comments
Ahh, nice. Ivan, you seem to be doing amazing amounts of work! 5 ads every
6 hours!! Awesome man!
Make that 6 ads in 5 hours ! Good show man!
I have more time on the weekend I guess.
They don't say that companies actually plant more trees than they burn. It's kind of misinforming...
this is like one of the ads where they used burnt matchsticks instead.
still, nice thought.
they could've gone away with the copy
Who is Ivan???
It's me, the site admin. Welcome to AotW!
Isn't that the dumbest question of the year?
The author of this post wasn't me, so it wasn't obvious who the commenter is talking to I guess.
whitespace (not verified) Mon, 2006-06-19 02:17
'this is like one of the ads where they used burnt matchsticks instead'
I'm visualising the burnt matchsticks and liking it much better.
This is nice though.
I'd 2nd that comment about them possibly getting away without the copy. It's a powerful visual.
This ad took three copywriters to write three sentences. I wonder which one brilliantly came up with "Don't let disaster strike".
nive ad.. ivan u select.
great Idea , great art direction
Obviously to those who think this is a great idea or great art direction, they are not "well expose" enough. Please open up your eyes and look around. This is a total rip off from the Greenpeace ad done by JWT Manila. Go and check it out yourself.
What a shame!
It's quite apparent that those make their brilliant, positive, comments and praises here on this column are "friends" of the creators (not "originators") of this "so-called" brilliant ad, if it is that brilliant, it would have garnered all the awards it need to get, around the globe. Appraisals from fellow friends, co-workers DO NOT make this ad any better, it needs decent recognitions, from professionals, great judges.
I have no clue what this ad is trying to communicate, tries too hard to make a point, using matches, delibrately make it green, using them as "visual-metaphor", and trying to make some meaning out of it with the so-called brilliant headline, written by 3 coywriters? After all these analysing on my own, I still don't get it, it is not working for me, like I said, "Tries to hard to make a point", it has failed miserably.
And most importantly it looks like, or rather, obviously a rip-off from one Greenpeace Ad, originally done by JWT Manila (which is so much better than this lot of meaningless matchsticks)... And the execution is so much simpler and yet better than this one done by Ad Planet. If there is a need to credit Ad Planet for this ad, maybe just simply give them the credit for the utmost effort in arranging the matchsticks.
And yes, the original Greenpeace ad had won a couple of awards, so Ad Planet had better not submit this ad of mediocre standard, to avoid further embarassment...
i like the ideas .. n execution was great too
很漂亮的执行~~
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