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NRDC: Penguin

NRDC: Penguin
Your rating: None Average: 3.3 (16 votes)

Take global warming seriously before it's too late.

Advertising Agency: Grey Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Director: Adrian Zhu
Art Directors / Copywriters: Zhi Guo Zhou
Retouchers: Zhi Guo Zhou

15 Comments

jazarah's picture 1270 pencils
SeanMartin's picture

The ideas are way too soft for any real impact.

And this is from Grey? This has to be something they gave a junior team. I cant see this coming from their usual ADs.

benjaminbrown's picture 439 pencils

Yeah you're right, this isn't something I don't want to see. In fact it looks pretty cute, I do want to see it.

Bad ad.

Bye's picture 1484 pencils

Grey isn't just Grey, just like TBWA isn't just TBWA. They have hundreds of offices. How much work have you seen by Grey Beijing, to say this wasn't done by one of their usual teams? So many presumptions you have about bigger agencies, in other posts as well.

SeanMartin's picture

We should excuse it because it comes from Grey Beijing and not Grey NY?

Sorry, bud. No dice. If the Grey name goes on it, it's held to that standard.

p.syche's picture 271 pencils

you're totally right. it's not obvious enough... the premise is good, but they didn't go far enough with it.

devkarthik's picture 409 pencils

no pls. its really bad execution.

- kk

iT-iS-i's picture 1729 pencils

cute photography...

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

Mr.Top's picture 732 pencils

the pinguin is having the time of his life riding the crocodile! "Finally no more cold" must be thinking!

djakuza's picture 521 pencils

should be a hippo btw ;) but bad campaign :S don't like it

ivanshowfine's picture 131 pencils

im tired of this kind of ads

Totto's picture 687 pencils

Why are we showing something funny and saying,
"Take global warming seriously before it's too late".

Intelligent ads are the need of the hour.

imke's picture 472 pencils

Why should I take it too seriously as the penguin can still be somewhere here its an amazing place going to be...Its showing no prob they will adopt it anyway. I hope you should better show some effects.......well, well these effects ads has already too much....need one great idea to stop global warming....Its all right. I some how liked it. http://www.agencyfaqs.com/cgi-bin/re.html?u=http://www.agencyfaqs.com/

wearmysocks's picture 1099 pencils

I may be wrong here, but I think that this softer execution is ace, and works for the TA. If the target market is environment-savvy people, they would immediately understand the environmental impact this image suggests and the wrongness of it.

You could argue though that yes this doesn't quite hit the lowest common denominator, but maybe that isn't their intention.
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Energizer Bunny arrested, charged with battery.

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Energizer Bunny arrested, charged with battery.

pooja gadodia's picture 86 pencils

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