15 comments

jazarah's picture
jazarah
1262 pencils

bad implementation.

http://jazarah.net/blog/

SeanMartin's picture
SeanMartin

The ideas are way too soft for any real impact.

And this is from Grey? This has to be something they gave a junior team. I cant see this coming from their usual ADs.

benjaminbrown's picture
benjaminbrown
439 pencils

Yeah you're right, this isn't something I don't want to see. In fact it looks pretty cute, I do want to see it.

Bad ad.

Bye's picture
Bye
1468 pencils

Grey isn't just Grey, just like TBWA isn't just TBWA. They have hundreds of offices. How much work have you seen by Grey Beijing, to say this wasn't done by one of their usual teams? So many presumptions you have about bigger agencies, in other posts as well.

SeanMartin's picture
SeanMartin

We should excuse it because it comes from Grey Beijing and not Grey NY?

Sorry, bud. No dice. If the Grey name goes on it, it's held to that standard.

p.syche's picture
p.syche
267 pencils

you're totally right. it's not obvious enough... the premise is good, but they didn't go far enough with it.

devkarthik's picture
devkarthik
409 pencils

no pls. its really bad execution.

- kk

iT-iS-i's picture
iT-iS-i
1721 pencils

cute photography...

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

Mr.Top's picture
Mr.Top
728 pencils

the pinguin is having the time of his life riding the crocodile! "Finally no more cold" must be thinking!

djakuza's picture
djakuza
517 pencils

should be a hippo btw ;) but bad campaign :S don't like it

ivanshowfine's picture
ivanshowfine
131 pencils

im tired of this kind of ads

Totto's picture
Totto
685 pencils

Why are we showing something funny and saying,
"Take global warming seriously before it's too late".

Intelligent ads are the need of the hour.

imke's picture
imke
472 pencils

Why should I take it too seriously as the penguin can still be somewhere here its an amazing place going to be...Its showing no prob they will adopt it anyway. I hope you should better show some effects.......well, well these effects ads has already too much....need one great idea to stop global warming....Its all right. I some how liked it. http://www.agencyfaqs.com/cgi-bin/re.html?u=http://www.agencyfaqs.com/

wearmysocks's picture
wearmysocks
1085 pencils

I may be wrong here, but I think that this softer execution is ace, and works for the TA. If the target market is environment-savvy people, they would immediately understand the environmental impact this image suggests and the wrongness of it.

You could argue though that yes this doesn't quite hit the lowest common denominator, but maybe that isn't their intention.
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Energizer Bunny arrested, charged with battery.

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Energizer Bunny arrested, charged with battery.

pooja gadodia's picture
pooja gadodia
86 pencils

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