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NRDC (National Resources Defense Council): Turn off the lights , 1

NRDC (National Resources Defense Council): Turn off the lights , 1
Your rating: None Average: 10 (1 vote)

Turn off the lights and reverse global warming.

Glow-in-the-dark print campaign.

Advertising Agency: The University of Texas at Austin
Art Directors: Nancy Jeng, Matt Crump

Comments

philippertl's picture 511 pencils

Nice idea!

For hire and desire ... http://www.prettymorning.co.uk

www.philippertl.co.uk
ILLUSTRATION / DESIGN freelance or permanent

Jet Propulsion Lab's picture 10602 pencils

In reality, fluorescent ink can easily be visible if you hold the page at an angle or up to the light.
So, more often than not, you can usually see the "after" before even switching the light off. But that's not my point...

There seems to be a slight logic problem here, but then maybe that's just me. I get the general message nonetheless. I think it's a nice student portfolio piece. I say send them out to agencies and see what happens. It's got a nice gossip value attached to it..

Good job Longhorns! And as always, "Keep Austin weird!!"
God, I miss living in that city...

Rog's picture 6110 pencils

I used to teach Uni Design students how to think/work like advertisers.
This is pretty good thinking. I'd give them an interview.

>>>> That's not an ad. THIS is an ad.

Rog's picture 6110 pencils

I used to teach Uni Design students how to think/work like advertisers.
This is pretty good thinking. I'd give them an interview.

>>>> That's not an ad. THIS is an ad.

vexguy's picture 93 pencils

good

me thinks's picture 722 pencils

Very Clever.

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