NRDC (National Resources Defense Council): Turn off the lights , 1

NRDC (National Resources Defense Council): Turn off the lights , 1

Turn off the lights and reverse global warming.

Glow-in-the-dark print campaign.

Advertising Agency: The University of Texas at Austin
Art Directors: Nancy Jeng, Matt Crump

Your rating: None

Comments

Nice idea!

For hire and desire ... http://www.prettymorning.co.uk

In reality, fluorescent ink can easily be visible if you hold the page at an angle or up to the light.
So, more often than not, you can usually see the "after" before even switching the light off. But that's not my point...

There seems to be a slight logic problem here, but then maybe that's just me. I get the general message nonetheless. I think it's a nice student portfolio piece. I say send them out to agencies and see what happens. It's got a nice gossip value attached to it..

Good job Longhorns! And as always, "Keep Austin weird!!"
God, I miss living in that city...

I used to teach Uni Design students how to think/work like advertisers.
This is pretty good thinking. I'd give them an interview.

>>>> That's not an ad. THIS is an ad.

I used to teach Uni Design students how to think/work like advertisers.
This is pretty good thinking. I'd give them an interview.

>>>> That's not an ad. THIS is an ad.

good

Very Clever.

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