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NRDC: Bush
This is how nature sees you.
NRDC - The Earth's best defense.
Advertising School: Miami Ad School/ESPM, Sao Paulo, Brazil
Teacher: Marcelo Torma
Art Director: Rodrigo Snow
Copywriter: Ricardo L´abbate do Valle
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huh?
"HUH" is correct... I understand now, they are from Brazil and when in Brazil use pictures of G.W. and other "evil men" in your ads... even if it makes not sense to anyone... including NATURE. Hey, Miami Ad School... you should learn a little bit about advertising/message/brief/copy/art direction and so on BEFORE you teach it... Good luck, just think, you can only go up from here because this sucks. Have a great weekend.
ouch!
mattcrump.com
I guess what they're trying to say with this campaign is :
"because of US polution, NATURE sees Bush the same way WE see Hitler" both are responsible for genocide.
A bit weak though
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http://lalbumnpo.wordpress.com the very best of non profit campaigns
WTF, guys.
Worst student campaign I've seen in a while.
And I see a lot of student work...
Dead W_silvera. That work was short list in the One Show. Talk with arguments,it would be better.
This can be a good concept for students... because it portrays all this three as Evil and not to be like them?
Saidu Karinga
The Idiot
If the point of this campaign is to suggest a correlation between humans responsible for mass destruction of human life (Hitler, Bin Laden) and humans in general who are responsible for mass destruction of the environment, there are better examples out there. People like Stalin and Chairman Mao are responsible for many millions more deaths than even heinous characters such as Hitler or Bin Laden. I'm purposely not including in my comments your depiction of Bush in your campaign, as your suggestion that he belongs in the same category as Hitler and Bin Laden is a sign of mental illness and, or misinformation on a grand scale. And I mention this, not as a Republican or defender of any politician, but merely as a person of common sense, knowledge of history, and a reasonable sense of perspective.
laserbeak, my friend, how many people have W Bush condemned to death by invading Afeghanistan and Iraq? Much more than Bin Laden would ever dream of and a number that would surely make hitler proud.
laserbeak was right. There is another president of US, Harry S. Truman to use here who killed more people than bush.
Bad strategy. Politicizing conservation of the environment as a single parties cause reduces its effectiveness as people who identify with opposing parties now feel negatively about your campaign, and your cause as an effect. Some people in Brazil actually like George Bush, especially among the wealthy top 30% of the population, who are equally important to the goal of conservation.
Not for profit organizations DO NOT attack political figures for a reason. The exception is lobbying organizations which almost always at arms length from the organization and do not share bankroll.
I'm noticing a trend from Miami ad school. It teaches "being creative" (arguably) but doesn't seem to care at all about teaching strategy and research. I'd love to see something from them that made me eat my words.
who said that Osama killed people? you guys still believe that?
ps these ads are utter shite
Well, this campaign won many ad awards, including american awards.
That's the only answer for you guys.
Good luck with your own ads.
american awards is the worst type of awards, our receptionist can win something at any american awards. This ad would be completly ignored at the D&AD, and thats the real awards as far as I am concerned.
Googling famous and controversial people, turning the images into grayscale and slapping it on a piece of paper is not my idea of a clever ad thats been well thought of.
Bring your ads to Europe and see how far you get
What!!!! I work in advertising fot 20 years and I dont understantd this Ad. I guess Im no good for awards juries.
2 evil and 1 chimp.... XD