NOW Magazine is Toronto's urban weekly.
Advertising Agency: Smith Roberts Creative Communications, Toronto, ON, Canada
Creative Directors: Malcolm Roberts, Arthur Shah
Art Director: Greg Kouts
Copywriter: Brian Smith
Published: May 2007
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
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9 Comments
like it.
it has all an urban weekly should have visual-wise and attitude-wise.
http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!
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Does that mean it has all the visual ingredients and the strategy of what we've already seen and are too familiar with?
I'm being very tempted to say "yes."
PWAHAHAHAHAHAHA!
HAHA!
I don't even know why I'm laughing.
Predictable low-level copywriting with a an overused and, in this case, boring visual style.
Like the headline, art direction is ancient though.
Oh wow! This must be part of the plan - to go back to the past and rescue dead advertising.
C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
i bet this mag's just as fresh as the ads - obsolete, outdated, mouldy.
these are alright. Some are better than others.
this line is nothing
Great campaign overall although this is the weakest of the bunch. It either shouldn't have been posted first, or not at all.