nyzz's picture
84 pencils

amazing line :)

Ravages's picture
842 pencils

One could cut sarcasm with a butter knife.

addyong's picture
155 pencils

Yeah... it cut like a knife!! Superb headline!

Open Fire's picture
Open Fire
30 pencils

I really like the copy.... a good campaign

"By far the most important thing is the art of metaphor". Aristotle.

proverbialthought's picture
278 pencils

I love it!!! And if I was a fan of the bands they feature I would be even more loyal after a campaign like this. I mean it is absolutely fabulous.

As a fan of a different underground scene I love the sarcasm others have noted because it puts others (MTV/BET fans) who think that their opinion matters more than mine because it is shared with a larger, more superficial segment of the population right in their place! I love it, and wish I had come up with it.

On a related note... The Backstreet boys have a new single out. I know, "Who the heck are the Backstreet boys"?

Culture In Ads: www.culturaltheology.org

Mittens's picture

With all due respect, this is a common line used all around the indie band scene. Nothing new about it really.

I've even seen the same line used (multiple) times in band magazine headlines.

CC3's picture

Agreed. Doesn't anyone try anymore?

proverbialthought's picture
278 pencils

Thanks, well I guess it's time for me to introduce it to the underground hiphop scene.

Culture In Ads: www.culturaltheology.org

sold's picture
3242 pencils

line ok, not superb, please.

DavieG's picture

Great line. Great campaign. Although yes, some are better than others.

arthropodbunnies's picture
17 pencils

Who cares if it was used already in your underground anything...great application!

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