Novartis Voltaren: Rope Aerialist

When you have to move, move with Voltaren
Voltaren reduces, pain, swelling, and inflammation.

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Adam Wittert
Art Directors: Marais Janse Van Rensburg, Keshia Meyerson
Copywriter: Dhasagan Pillay
Illustrator: Lohan Grobler
Photographer: Michael Meyersfeld
Published: March 2010

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Guest's picture

What the heck is going on in this ad?

Guest's picture

I think those circus people are fired.
And moving on in life hurts like fysical pain???
No i don't like this add..

ichan's picture
80 pencils

its no fun losing your means of living.

Robwanali's picture
130 pencils

These ads need another ad to be understood... Weak.

JLL's picture
257 pencils

I guessed it was a broken doll...

Guest's picture

I think, she is some kind of acrobat/ballerina whose main act is something with pole - maybe she cant do her act cause she cant move, hence the benefit of volatren. The weird midget circus leader is not necessary as well as the little dog - but weak indeed.

Guest's picture

Done by Saatchi & Saatchi in SA? Maybe the good ones are now all in Dubai?

velle's picture
1550 pencils

this is just like the sensitive teeth toothpaste ad where you show a man/woman/dog grimacing with pain, and cartoon thunderbolts flying off the side of their face

Jerry Foster's picture
Jerry Foster
18 pencils

Voltaren is used for curing (temporary of course) arthritis and rheumatism. Just can't figure it out why use the circus pips on this ad.

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