Novartis Otrivin: Sea-horse
Let the sea help you breathe
Advertising Agency: BBR Saatchi & Saatchi Tel Aviv / Switzerland
Chief creative officers: John Pallant, Roger Kennedy, Derek Green
Executive Creative Director: Yoram Levi
Creative directors: Nadav Pressman, Ad Noy
Art directors: Yuval Zuckerman, Udi Ovadia, Fiona Parkin
Copywriters: Idan Regev, Eliad Friedman
VP Planning: David Kosmin
Senior Planner: Guy Gordon
Planner: Carolyn Dateo
Account supervisors: Stéphanie Rupp, Kirsten Kollerie
Advertiser's Supervisor: Philippe Zell
Account Managers: Mélanie Foucher, Elena Ballestreros
Published: April 2010
9 Comments
Funny idea, although some people may see it as disgusting..
WTF?
disgusting..
Taking a brand promise literally is never a great idea, but I don't really mind this ad. It's okay, just not exhibition material.
My breathing is well, but what's that fishy smell... :)
I don't get all the "disgusting" comments. This is a seawater spray, and visuals make sense. Obviously, there's a little twist here.
catchy idea and visual.... but forced.People will look at the ad but will forget the name of the brand.
Simple ideas are the best !
NO..NO...
are they picking in his nose??