Novartis Otrivin: Sea-horse

Let the sea help you breathe

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv / Switzerland
Chief creative officers: John Pallant, Roger Kennedy, Derek Green
Executive Creative Director: Yoram Levi
Creative directors: Nadav Pressman, Ad Noy
Art directors: Yuval Zuckerman, Udi Ovadia, Fiona Parkin
Copywriters: Idan Regev, Eliad Friedman
VP Planning: David Kosmin
Senior Planner: Guy Gordon
Planner: Carolyn Dateo
Account supervisors: Stéphanie Rupp, Kirsten Kollerie
Advertiser's Supervisor: Philippe Zell
Account Managers: Mélanie Foucher, Elena Ballestreros
Published: April 2010

9 comments

Guest's picture
Guest

Funny idea, although some people may see it as disgusting..

Hiperion's picture
Hiperion
3138 pencils

WTF?

i have a question's picture
i have a question
73 pencils

disgusting..

Dzsoi's picture
Dzsoi
5881 pencils

Taking a brand promise literally is never a great idea, but I don't really mind this ad. It's okay, just not exhibition material.

capywriter's picture
capywriter
5511 pencils

My breathing is well, but what's that fishy smell... :)

atb2005's picture
atb2005
13567 pencils

I don't get all the "disgusting" comments. This is a seawater spray, and visuals make sense. Obviously, there's a little twist here.

Hibon's picture
Hibon
3731 pencils

catchy idea and visual.... but forced.People will look at the ad but will forget the name of the brand.

Simple ideas are the best !

POWER BOY's picture
POWER BOY
40 pencils

NO..NO...

Guest's picture
Guest

are they picking in his nose??

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