Novartis Otrivin: Octopus

Let the sea help you breathe

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv / Switzerland
Chief creative officers: John Pallant, Roger Kennedy, Derek Green
Executive Creative Director: Yoram Levi
Creative directors: Nadav Pressman, Ad Noy
Art directors: Yuval Zuckerman, Udi Ovadia, Fiona Parkin
Copywriters: Idan Regev, Eliad Friedman
VP Planning: David Kosmin
Senior Planner: Guy Gordon
Planner: Carolyn Dateo
Account supervisors: Stéphanie Rupp, Kirsten Kollerie
Advertiser's Supervisor: Philippe Zell
Account Managers: Mélanie Foucher, Elena Ballestreros
Published: April 2010

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10 comments

atb2005's picture
atb2005
13567 pencils

Photography and post production are brilliant.

dsklan's picture
dsklan
1927 pencils

like girls plus octopus, but art could be better

elmo141's picture
elmo141
32 pencils

are sea creatures picking in theirs noses???

capywriter's picture
capywriter
5511 pencils

they help you to breathe better to open your nose more wider, just like the nose spray does...

i have a question's picture
i have a question
73 pencils

Horrible.

_yan_'s picture
_yan_
163 pencils

I would put them under water.

Guest's picture
Guest

at first I though it's about a shampoo that cleans your smelly hair...
there is something wrong about those images.
I think I wouldn't buy the product

Tommy G.'s picture
Tommy G.
897 pencils

Love this one, far the best one. Very artistic too.

There's one minor problem with the octopus, a color problem. We still see a blueish hue over the picture.It would have been better with a discrete reddish hint. No big deal here but this is the kind of things the artistic directir or the illustrator have to check out before delivering the files.

The shadows are not realistic.

Guest's picture
Guest

brilliant!

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

nyc campaign

Muneer Bhatti
muneerbhatti@msn.com
0300 2947 023

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