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Novartis / Mebucaine: Throat, 3

Novartis / Mebucaine: Throat, 3
Your rating: None Average: 3 (18 votes)

Relief for sore throats.

Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland
Creative Directors: Olivier Girard, Jean-François Fournon
Art Director: Julien de Preux
Photographers: Barbara Haemmig, Claudia Kopitz
Retouching: Barbara Haemmig
Published: April 2008

27 Comments

Senhora Kolossa's picture 493 pencils

WTF? seems to be a students work!

ivan's picture

Please avoid being vulgar when unnecessary! :)

miko1aj's picture 2712 pencils

do You know any other expressions? I would watch it gladly if You don't mind.

everartz's picture 7590 pencils

i think this visual has a lot of impact and gonna make people get the newspaper close to their faces to see how strange it is...im sure its not a "beautiful" image but has a lot to do with the sores...
--
Everartz

| Everartz |

phoamcor's picture 1287 pencils

WTF! The cure for a sore throat is not explained by this visual. Fail.

step 1 step 2's picture 38 pencils

Explaining is only for morons. This is an easy ad to get, nitwit.

Malala's picture 283 pencils

not a attractive visual.

mrtalented's picture 2175 pencils

thirsty?

Whatnxtdec's picture 2 pencils

Whatnxtdec

Visually its ugly. True, but it sends the message directly. What else does an ad need to do:)

Whatnxtdec

baz's picture 67 pencils

baz
There is something really, really ugly about these.

--

oedd.net

baz

copywriter_n's picture 52 pencils

interesting visual but doesnt fit with message

Rog's picture 6110 pencils

This better be good.
This better be good.
D'oh!

>>>> That's not an ad. THIS is an ad.

gienel's picture 345 pencils

its new some how

(my Life Is Design & Design Is my LIFE)

chinaski's picture 923 pencils

ı liked it very much. the visual tells the feeling of relief.
good job.

Y.A's picture 16 pencils

Reminds me that.
Well, maybe those are not ads for a product, but the idea and the effect is the same.
http://www.dailymotion.com/video/x53h19_spot-tv-tms_news
http://www.dailymotion.com/video/x53h97_spot-tv-tms-chantier_news

reject_subject's picture 211 pencils

It's a literal illustartion! Come on guys, do something smarter... Advertising can be fun (and should be)... (crying)

Clovis Cordova's picture 31 pencils

bizarre

Clovis Cordova's picture 31 pencils

bizarre

achillesheel's picture 10 pencils

i would like another treatment to comunicate what you want to comunicate...

m í t i c o's picture 676 pencils

bad idea raised

Viva Honduras !!!

NatalieM's picture 1693 pencils

The mouth looks like it's in dire need of relief not feeling relief. Keep working on it.

jacobfromny's picture 18 pencils

woah. not sure about this.

Thibskk's picture 13 pencils
miko1aj's picture 2712 pencils
theanc's picture 2697 pencils
Senhora Kolossa's picture 493 pencils

wtf? seems to be a 3-times-the same-visual work! propably from a student.

sodomy's picture 264 pencils

I will not buy this product ^^.
I think, if you use illustrate, the ad should be better. ^^

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