Novartis / Mebucaine: Throat, 3

Novartis / Mebucaine: Throat, 3

Relief for sore throats.

Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland
Creative Directors: Olivier Girard, Jean-François Fournon
Art Director: Julien de Preux
Photographers: Barbara Haemmig, Claudia Kopitz
Retouching: Barbara Haemmig
Published: April 2008

Your rating: None Average: 2.8 (12 votes)

Comments

Senhora Kolossa's picture

WTF? seems to be a students work!

ivan's picture

Please avoid being vulgar when unnecessary! :)

miko1aj's picture

do You know any other expressions? I would watch it gladly if You don't mind.

everartz's picture

i think this visual has a lot of impact and gonna make people get the newspaper close to their faces to see how strange it is...im sure its not a "beautiful" image but has a lot to do with the sores...
--
Everartz

WTF! The cure for a sore throat is not explained by this visual. Fail.

Explaining is only for morons. This is an easy ad to get, nitwit.

not a attractive visual.

thirsty?

Whatnxtdec

Visually its ugly. True, but it sends the message directly. What else does an ad need to do:)

baz
There is something really, really ugly about these.

--

oedd.net

interesting visual but doesnt fit with message

This better be good.
This better be good.
D'oh!
>>>> That's not an ad. THIS is an ad.

gienel's picture

its new some how

(my Life Is Design & Design Is my LIFE)

chinaski's picture

ı liked it very much. the visual tells the feeling of relief.
good job.

Reminds me that.
Well, maybe those are not ads for a product, but the idea and the effect is the same.
http://www.dailymotion.com/video/x53h19_spot-tv-tms_news
http://www.dailymotion.com/video/x53h97_spot-tv-tms-chantier_news

It's a literal illustartion! Come on guys, do something smarter... Advertising can be fun (and should be)... (crying)

bizarre

bizarre

i would like another treatment to comunicate what you want to comunicate...

m í t i c o's picture

bad idea raised

Viva Honduras !!!

NatalieM's picture

The mouth looks like it's in dire need of relief not feeling relief. Keep working on it.

-Natalie
www.topolewski.net

woah. not sure about this.

mi.ch's picture
miko1aj's picture

good one.

Senhora Kolossa's picture

wtf? seems to be a 3-times-the same-visual work! propably from a student.

I will not buy this product ^^.
I think, if you use illustrate, the ad should be better. ^^

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