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Novartis / Mebucaine: Throat, 2

Novartis / Mebucaine: Throat, 2
Your rating: None Average: 5.2 (9 votes)

Relief for sore throats.

Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland
Creative Directors: Olivier Girard, Jean-François Fournon
Art Director: Julien de Preux
Photographers: Barbara Haemmig, Claudia Kopitz
Retouching: Barbara Haemmig
Published: April 2008

Comments

white widow's picture 126 pencils
white widow | Mon, 2008-04-28 20:53

terrible

step 1 step 2's picture 38 pencils
step 1 step 2 | Tue, 2008-04-29 01:35

Delivers the message right.

jacaranda's picture 88 pencils
jacaranda | Wed, 2008-05-07 05:03

Bad art direction,looks ugly

Sorry - uglyness!!!!!!!!!!!!!

copywriter out!

Guest commenter's picture
Guest | Wed, 2008-06-04 01:41

"Delivers the message right."

No. The shock factor makes it look like an anti-smoking ad -- The images are reminiscent of a tracheostomy.

Guest's picture
Guest | Sat, 2009-02-14 09:32

Your adds are polluting search results and are in bad taste.

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