Novartis Animal Health CapStar: Air Routes

Novartis Animal Health CapStar: Air Routes

Send fleas away.

Advertising Agency: MPM Propaganda, Brazil
Creative Director: Augusto Coelho
Art Director: Bruno Ramos
Copywriter: Guilherme Araujo
Illustrator: Bruno Ramos
Published: February 2007

Your rating: None Average: 7.8 (48 votes)

Comments

And yet another one with a map...

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

And yet another one with a logo, a copy, a picture, a color...

The map is just a resource, the ad is very good.

good one.

Ideas are never unique or fresh... just reworked in different ways, even though we call them unique and fresh...

I'm with you on that one... I like the ad

True, true. Done-done-done guys, name an object that hasn't been used in ads.

Yet another stupid signature quote...

Good ad though.

Good.

"Talent is luck. The important thing in life is courage."

I has a dream I made this ad.

Fantastic.

Great Job. Fresh idea. And it actually works BETTER because it uses a common image of the map and twists it into a new thought.

I like it. It's cute.

Great Idea

Néstor's picture

Nice. I like it.

--
zappingdigital.com

witty, simple, to the point

I think it's quite cheesy. It doesn't make you stand back and say wow, there's no new idea here. Send fleas to far away countries?? Please.

"Send fleas to far away countries??" Are you serious?
Besides, I can't see ANY cheese in that ad at all. ;)

>>>> That's not an ad. THIS is an ad.

Like it. Yeah, it's another map.
But it's a sweet twist for the product/benefit.

>>>> That's not an ad. THIS is an ad.

one day i'm gonna make an ad with MAP TOO

::son of mount malang::copywriter of The Drawing Squad
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

Ssshhhh, keep quiet. The fleas above are dicussing.

Sssshhhhh, that's a LONG meeting, isn't?

Ssshhh .... okay, fumigate them.

tantrik_indian's picture

We'll export back with "value addition" double the number of fleas back to Brazil. :D

~~be cool eh!~~

Hahahaha, it's more like .... send the pizza order takers and overrated copycats to Kerala. There, they be consumed by Long-sized gnats and worms.

like it>

I don't want them away. I want them dead. DIE, not travel!

cool idea…lame art

Next!

Where's Karen Hopia? I missed her. Hehehe

Keep an eye on bara bara baez, I think you'll find that's the child formally known as karen hopia kopia or whatever.

I wish I've done this.
You're welcome ;)

Nice use of a map, I like it.

Agree. Dog fleas really like them.

Hahahahaha!

Great work. One off but a nice simple one off at that.