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Rollercoaster

Agency: 
Published/Aired: 
March 2011
Description: 

Drugs take you to a way you may not come back. Nova Vida Rehab Center.

Advertising Agency: Bronx Comunicação, Brazil
Creative Director: Alexandre Silveira
Art Director: Rafael Guth
Copywriter: Fabio Duarte
Art buyer: Gabriela Alberti
Illustration: 6B Estúdio

Comments (13)

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Highest Rated

Mr.B's picture
Mr.B
Activity Score 2

This advertisement was made to be seen in a rotatory way. It ends with the transformation of the good guy (made by clouds) into a kind of devil. It was made on purpose very attractive on a glance but on a deeper view you see that it is a bad trip indeed. That's all folks!

Themadartist1972's picture
Themadartist1972
Activity Score 325

good illustration is a "good trip"

Cordudoy_Boy's picture
Cordudoy_Boy
Activity Score 62

Awesome

TommyO's picture
TommyO
Activity Score 1866

Unfortunatly, not all rollercoasters end in a rehab center.
No, I don't think it'll work.

YJ's picture
YJ
Activity Score 374

Excellent illustration. Headline is a little hard to find at first. It's a cool idea, but I'm not sure it will compel someone to get into rehab. The illustration is almost a little too fun. Maybe if the imagery were more ominous and evil, it might have the desired effect. Just a thought.

Yazmin's picture
Yazmin
Activity Score 2001

Totally agree on all points.

CommandZ's picture
CommandZ
Activity Score 2498

Ditto. Seems too fun. Could have a darker more sinister tone to be effective.

Aprendiz's picture
Aprendiz
Activity Score 19

Un truchiñho bien bonitiñho pero eu copiñho no es tan clariñho!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Ditto dittoed. Showing an almost beguiling Beatles-era imagining of 'the drugs' isn't going to hit the target audience. That said, this decent illustration could be steered much more effectively if the copy was pointed at the famlily and friends of the addicted. Those people who, like the agency, seem to think that drugs are all hallucinogenic floaty lights, not nights on streets with nothing but pavement and sorrowful 'any spare change' bleats. This can be fixed, if anyone cares to finish it.

Boxey's picture
Boxey
Activity Score 8881

Makes one want to do drugs.

freakart's picture
freakart
Activity Score 534

haha, yes.

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pinkads's picture
pinkads
Activity Score 116

amazing... keep at it..

_______________________
it's all in the head!!!

pinkads's picture
pinkads
Activity Score 116

amazing... keep at it..

_______________________
it's all in the head!!!

Mr.B's picture
Mr.B
Activity Score 2

This advertisement was made to be seen in a rotatory way. It ends with the transformation of the good guy (made by clouds) into a kind of devil. It was made on purpose very attractive on a glance but on a deeper view you see that it is a bad trip indeed. That's all folks!

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