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Published/Aired: 
September 2013
Description: 

NSPLCC wanted to make casual gamblers consider their habits in a way that eschewed scare tactics, with a campaign that's both tongue-in-cheek and foot-in-mouth.

Congrats on the job, we'll see how long you last.
Know when to stop.
Responsible Gambling Awareness Week, Sept. 29-Oct. 5

Advertising Agency: Chester + Company, Halifax, Canada
Creative Director: Anthony Taaffe
Art Director: Pierre Tabbiner
Copywriter: Tekla Nagel
Account Executives: Julie Lawrence, Tyler MacLeod

Comments (2)

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Highest Rated

Mongoose's picture
Mongoose
Activity Score 4961

These are great!

Make the logo Bigger and the black, Darker!

kleenex's picture
kleenex
Activity Score 44705

Different, but I do not think they work so well.

Mongoose's picture
Mongoose
Activity Score 4961

These are great!

Make the logo Bigger and the black, Darker!

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