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Published/Aired: 
September 2013
Description: 

NSPLCC wanted to make casual gamblers consider their habits in a way that eschewed scare tactics, with a campaign that's both tongue-in-cheek and foot-in-mouth.

Print advertisment created by Chester +Company, Canada for Nova Scotia Provincial Lotteries & Casino Corporation, within the category: Gaming.

I can't make it, something better came up.
Know when to stop.
Responsible Gambling Awareness Week, Sept. 29-Oct. 5

Advertising Agency: Chester + Company, Halifax, Canada
Creative Director: Anthony Taaffe
Art Director: Pierre Tabbiner
Copywriter: Tekla Nagel
Account Executives: Julie Lawrence, Tyler MacLeod

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