Nova Scotia Provincial Lotteries & Casino Corporation: Responsible gambling, 1
You look amazing, in the right light.
Know when to stop.
Responsible Gambling Awareness Week, Sept. 29-Oct. 5
NSPLCC wanted to make casual gamblers consider their habits in a way that eschewed scare tactics, with a campaign that's both tongue-in-cheek and foot-in-mouth.
Advertising Agency: Chester + Company, Halifax, Canada
Creative Director: Anthony Taaffe
Art Director: Pierre Tabbiner
Copywriter: Tekla Nagel
Account Executives: Julie Lawrence, Tyler MacLeod
Published: September 2013