Nova Schin Beer: Beach

After playing the lottery for 26 years. Big Joe (now Sir Joseph) won. In other words: ...
In other words: Beer!

Agency: Famiglia, São Paulo, Brazil
Art director: Fabio Brigido
Copywriter: Samir Mesquita
Creative Directors: Fernando Nobre, Atila Francucci
Photographer: Lúcio Cunha
Illustrators: Darcy Vieira, João Bola

20 comments

Skor's picture
Skor
208 pencils

Love the Art..!! super Sexy !

Dunno about the "in Other words" "In other words" though...

ellehcimeo's picture
ellehcimeo
3522 pencils

this is just fun. really like the art. now how do i get an invite to Sir Joseph's? :)

bortolas's picture
bortolas
6 pencils

Great idea, great copy, great art. In other words: Great campaign.

It's very hard to find ads that really entertain the readers of a magazine. And i have to say, I spent at least a few minutes with this one.

LAZ's picture
LAZ
288 pencils

x 2

/LAZ

klek's picture
klek
58 pencils

I like the top down view. but dun really like the repeated in other words copy :)

http://www.klekdesign.com

basuca's picture
basuca
48 pencils

love the art. I saw the original in portuguese and there is a word pun (not too bright tough) that is impossible to translate. Something like: "in other words, another worms" or "it means: beans"

Toro's picture
Toro
1031 pencils

I'm a bit lost here. So you have to win the lottery before you can drink that particular beer?
In case this ad is based on a word pun in the original language, as Basuca explains, it's a piss poor concept.
The art direction is outstanding. Hire the art director, fire the copywriter.

budibud's picture
budibud
128 pencils

me like the idea... the copy kinda nice... me like... me like....

Boediboed
Trying to retire ad-man

B128's picture
B128
392 pencils

Niiice..

tiny_wordz's picture
tiny_wordz
325 pencils

i like the camapaign. if done by the wrong person, the visual would have been too busy. the copy complements it as well. well done guys (especially in the beer category where almost everythings been done b4).

Have Heart's picture
Have Heart
922 pencils

One of the best campaigns I've seen here recently. Fresh, idea, nice art, a lot of funny details - great stuff.

Lee Clow's picture
Lee Clow
46 pencils

gimme a break. drink more of the beer and scribble out a better idea.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

wow, is it just me or does it look like the woman in the pool is getting cunnilingus from the dude.

Nice ad though.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I WANT TO GO THAT PARTY NOW! NOT BE AT WORK IN THIS FREEZING OFFICE!

Lee Clow's picture
Lee Clow
46 pencils
slim's picture
slim
1047 pencils

How often during award season do we see ads with kooky perspectives? The most over-used of these is good old top-down. In the best work, there's a reason for it (that Slimming ad picked up Gold a few years back that showed someone using a book above their head as an umbrella, or the non-slip tape ads on this very site). In this case, there's no reason beyond 'it looks kinda cool'. Add to that a weak concept and you've got pretty wallpaper, nothing more.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

People seem to be forgetting that the point of advertising is to make people spend their hard-earned cash on your goods and services, not just create cool-looking images (that's what posters are for). Sure, it looks like a great party to be at - that doesn't make it a great ad as some people are exclaiming. I have no idea how Joe winning the lottery relates to the beer, and the copy makes no sense.
I think this ad would be better if it had no copy at all, and was just a picture of a wicked looking party, with the logo at the bottom.

Davosk's picture
Davosk
4815 pencils

I go with you on this one. All I'm reading here is that instead of winning money, Big Joe won a lot of beer.
Very messy!

Davosk's picture
Davosk
4815 pencils

Just another comment because I'm waiting for some thing to print...
Why would anyone waste time looking too hard at this so called 'good art directed ad' when the people in the shot aren't doing anything out of the ordinary. An easy days work for all of those models and a good earner for the modelling agency. Just because an ad is from Brazil, it doesn't make it great.

aadi's picture
aadi
230 pencils

Nice campaign...great copy....i like the 'now sir joseph' part......

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