NOVA French Radio FM: Ska

NOVA French Radio FM: Ska

Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: “Les Six”
Art Director: Jessica Gerard-Huet
Copywriter: Jean-François Bouchet
Illustrator: Nova/Folk/Ska : Jean Spezial ; Inde/Funk/Rap : AM i Collective ; Jazz : Jessica Gerard-Huet ; Cuba : Jean-François Bouchet ; James : Richard Mongenet
Photographer: Roger Turqueti
Published: March 2008

Your rating: None Average: 7.9 (17 votes)

Comments

Submitted by Have Heart on Wed, 2008-03-19 09:45.

Amazing art, partly nice lines.

Submitted by deep on Wed, 2008-03-19 14:45.

Sorry guys, but this idea was done allready for esom music store
http://www.coloribus.com/paedia/prints/search/?q=esom

Submitted by but_why on Wed, 2008-03-19 17:49.

the esom ads are crap. These are ace. It's a vaguely similar idea but so what? (And I'm sure we won't see the end of it? - it's hardly original - how it's executed is though. For once the art work is so good it's won me over on a very plain idea - I can even forgive some of the headlines. Viva la France!

Submitted by john doe on Thu, 2008-03-20 18:39.

very right mister. except that the esom ads were not crap...

Submitted by copycop on Fri, 2008-03-21 08:13.

How dare you compare the two campaigns ? The Esom one looks like a bad school work compared to the Nova one.

LeeHarvey's picture
Submitted by LeeHarvey on Thu, 2008-03-20 04:49.

Not even remotely the same idea, in fact it's an insult to compare these brilliant ads with that esom stuff.

Submitted by wkanaan on Wed, 2008-03-19 10:13.

mind blowing art on all of them.

Submitted by 73pixel on Wed, 2008-03-19 10:15.

Looks great.

Submitted by talay on Wed, 2008-03-19 10:19.

really amazing art... I envy those

Submitted by ZaboZaboZabo on Wed, 2008-03-19 10:35.

Very good copy too.

Submitted by vote4pedro on Wed, 2008-03-19 11:59.

nice art. so so lines. maybe something was lost in translation.

Submitted by 360 grados on Wed, 2008-03-19 12:06.

very good art !!! amazing

Submitted by fluffy on Wed, 2008-03-19 12:32.

These are beautiful. Excellent illustrations and art direction.

Submitted by 73dpi on Wed, 2008-03-19 13:04.

Holy porcupine! That's some real good shit!

Submitted by bauer on Wed, 2008-03-19 16:38.

Done??? So now nobody can use a record with a photo or illustration because esom did it?
Different propositions in my opinion.

Submitted by copycop on Thu, 2008-03-20 05:33.

Great work. I love the art direction. Some lines are really good, some are less interesting. Anyway, all the details in the ads are pure joy for the eyes. It's enough for me : fantastic campaign !

otto54's picture
Submitted by otto54 on Thu, 2008-03-20 08:04.

Fu***g gold.
Gold artdirection
Gold copywrityng
Gold illustration
Gold concept.

Bravi.

----------------------------
Advertising pass, pasta remain...

chinaski's picture
Submitted by chinaski on Thu, 2008-03-20 14:14.

I think I'm missing something. what's the big idea here?

Submitted by vote4pedro on Thu, 2008-03-20 17:47.

there's not one. it's just lines with cool art direction.

Submitted by sold on Thu, 2008-03-20 15:43.

good

Submitted by WWWorker on Thu, 2008-03-20 15:40.

WOW ! Simply awesome.

I had not seen such a beautifully art directed campaign for a loooong time. Congratulations. Gold award.

To answer Chinasky, I suppose we can recognize a big idea when it allows a practically unlimited number of beautiful executions, and when each one is like another brick in the wall, building the brand image. It's obviously the case here. And each ad is very precisely executed, using the same visual gimmick (it plays with the record hole, if you noticed).

Great campaign.