NOVA French Radio FM: Rap

NOVA French Radio FM: Rap

Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: “Les Six”
Art Director: Jessica Gerard-Huet
Copywriter: Jean-François Bouchet
Illustrator: Nova/Folk/Ska : Jean Spezial ; Inde/Funk/Rap : AM i Collective ; Jazz : Jessica Gerard-Huet ; Cuba : Jean-François Bouchet ; James : Richard Mongenet
Photographer: Roger Turqueti
Published: March 2008

Average: 8.1 (14 votes)

Comments

Submitted by bknowlden on Wed, 2008-03-19 10:22.

It looks good, but money killing off rap? What doees that even mean?
--
brandon

www.brandonknowlden.com

eliaen's picture
Submitted by eliaen on Wed, 2008-03-19 11:17.

They're hinting at commercialism killing quality and credibility, I'd suppose.

Submitted by heloo on Wed, 2008-03-19 11:20.

Good Art on all of these.

jazarah's picture
Submitted by jazarah on Wed, 2008-03-19 12:01.

huh?

http://jazarah.net/blog/

Submitted by sumsum on Thu, 2008-03-20 03:21.

I'd like to order the covers. they're just great!

Submitted by Y.A on Thu, 2008-03-20 03:39.

Radio Nova is well-known for its more "underground" music selection.
For example, 2000's (Gangsta) Rap like 50-cent, Souljaboy, Kanye West and all the others are not that kind of rap the radio is playing.
You should listen to it (if you want...) : http://www.novaplanet.com/

The agency also done a TV campaign, wich is not bad. Like the print campaign, an ad for each music style. "The blues music" one have been banned from TV because it was said that the film has racist content... Thanks CSA !

http://fr.youtube.com/watch?v=Rs7oMlGGEMs

"Racist ad" : http://fr.youtube.com/watch?v=iUq5XHtoUBM

LeeHarvey's picture
Submitted by LeeHarvey on Thu, 2008-03-20 08:40.

After seeing these wonderful ads my expectations for the TV campaign were quite high... It was a bit of a disappointment to see these animations. But kudos for the print campaign!

Submitted by copycop on Thu, 2008-03-20 08:06.

I much prefer the print campaign, ok, but I don't agree with you about the commercials, Lee : the one with the boat and the different islands is really well made. I wouldn't call that "animated crap". Nor the funk one : it's a s beautiful as an Edward Hopper painting ! And globally, I've found them all quite refreshing : we see so much ugly 3D movies !

LeeHarvey's picture
Submitted by LeeHarvey on Thu, 2008-03-20 08:44.

As you can see, copycop, I 'softened' my comment about the animations. You absolutely have a point, I was a bit too fast with posting my comment. That sometimes happens, and now I took the opportunity to make up for it. Well, this is what this site is for, judging campaigns AND the comments. We learn every day...

LeeHarvey's picture
Submitted by LeeHarvey on Thu, 2008-03-27 05:54.

Here I am again, copycop. I've seen the 'folk' one now and I'm totally convinced; it's brilliant.