NOVA French Radio FM: Rap

Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: “Les Six”
Art Director: Jessica Gerard-Huet
Copywriter: Jean-François Bouchet
Illustrator: Nova/Folk/Ska : Jean Spezial ; Inde/Funk/Rap : AM i Collective ; Jazz : Jessica Gerard-Huet ; Cuba : Jean-François Bouchet ; James : Richard Mongenet
Photographer: Roger Turqueti
Published: March 2008

10 comments

bknowlden's picture
bknowlden
3647 pencils

It looks good, but money killing off rap? What doees that even mean?

eliaen's picture
eliaen
135 pencils

They're hinting at commercialism killing quality and credibility, I'd suppose.

jiahsisco's picture
jiahsisco
246 pencils

Good Art on all of these.

jazarah's picture
jazarah
1262 pencils

huh?

sumsum's picture
sumsum
615 pencils

I'd like to order the covers. they're just great!

Y.A's picture
Y.A
16 pencils

Radio Nova is well-known for its more "underground" music selection.
For example, 2000's (Gangsta) Rap like 50-cent, Souljaboy, Kanye West and all the others are not that kind of rap the radio is playing.
You should listen to it (if you want...) : http://www.novaplanet.com/

The agency also done a TV campaign, wich is not bad. Like the print campaign, an ad for each music style. "The blues music" one have been banned from TV because it was said that the film has racist content... Thanks CSA !

http://fr.youtube.com/watch?v=Rs7oMlGGEMs

"Racist ad" : http://fr.youtube.com/watch?v=iUq5XHtoUBM

LeeHarvey's picture
LeeHarvey
3045 pencils

After seeing these wonderful ads my expectations for the TV campaign were quite high... It was a bit of a disappointment to see these animations. But kudos for the print campaign!

copycop's picture
copycop
106 pencils

I much prefer the print campaign, ok, but I don't agree with you about the commercials, Lee : the one with the boat and the different islands is really well made. I wouldn't call that "animated crap". Nor the funk one : it's a s beautiful as an Edward Hopper painting ! And globally, I've found them all quite refreshing : we see so much ugly 3D movies !

LeeHarvey's picture
LeeHarvey
3045 pencils

As you can see, copycop, I 'softened' my comment about the animations. You absolutely have a point, I was a bit too fast with posting my comment. That sometimes happens, and now I took the opportunity to make up for it. Well, this is what this site is for, judging campaigns AND the comments. We learn every day...

LeeHarvey's picture
LeeHarvey
3045 pencils

Here I am again, copycop. I've seen the 'folk' one now and I'm totally convinced; it's brilliant.

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