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Witnesses, Tsunami

Agency: 
Published/Aired: 
May 2012
Description: 

Notitarde is a local newspaper that takes pride in it's certified daily publishing which tops the 82.000 newspapers each day, everyday.

Notitarde Daily News
More than 82.000 witnesses everyday.

Advertising Agency: Leo Burnett, Caracas, Venezuela
Creative Directors: Ali Armas, Virgilio Flores
Art Directors: René Bustamante, Mariana Ortega
Copywriters: Manuel Fleitas, Andrea Gil
Illustrators: Eduardo Gomes, Ali Armas
Photographer: Rodolfo Benitez

Comments (13)

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Highest Rated

nestorluisa's picture
nestorluisa
Activity Score 13

I like it / Me gusta.

andylefty's picture
andylefty
Activity Score 4535

After seeing all three I like the concept and yet there is a negative vibe i associate with the newspaper.

bate_palmas's picture
bate_palmas
Activity Score 1479

yeah i agree

alausa's picture
alausa
Activity Score 1420

Perhaps something even as cheesy as the royal wedding to lighten up the series. Good but too gloomy.

shahidali's picture
shahidali
Activity Score 4069

Royal wedding. Very well said.

shahid

kleenex's picture
kleenex
Activity Score 43493

We have a concept, BUTTT this idea only works when doing good things right????

CasP's picture
CasP
Activity Score 177

I don't really like it the insight is right but something is wrong

VampAd's picture
VampAd
Activity Score 1151

No.

jackblack's picture
jackblack
Activity Score 2350

The idea of being witnesses has been the case since before papers were invented, albeit by only the immediate audience. The fact that news will reach more people is not insightful at all.

theanc's picture
theanc
Activity Score 2783

I think that it looks like people are watching and enjoying life if they´re in kind of entertainment show. It doesn´t feel good.

LittleJoe's picture
LittleJoe
Activity Score 345

I agree

ItMatters's picture
ItMatters
Activity Score 2167

absolutely no.

shahidali's picture
shahidali
Activity Score 4069

I like the idea of 'witnessing' and the execution too. However, the topics chosen, as mentioned earlier, is gloomy. One or two positive incidents should have been witnessed in the whole series. Else, the association becomes predominantly negative.

shahid

nestorluisa's picture
nestorluisa
Activity Score 13

I like it / Me gusta.

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